Position: Senior Specialist, Performance Copywriter

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Summary

Ready to turn words into measurable results? Step into a high-energy role where your copy sparks action in seconds. As our performance copywriter, you drive engagement and real-time purchases across fast-moving digital channels — paid ads, SMS, and email. Forget traditional brand storytelling. Here, you harness urgency, precision, and creativity to stop the scroll, fuel decision-making, and win business in an instant.

Responsibilities

• Write compelling copy:

Craft scroll-stopping ad copy, hooks, headlines, and calls to action for paid social and digital placements.

• Develop campaigns:

Build high-converting SMS and email campaigns that connect with reader emotions and inspire positive action.

• Demonstrate strategic agility:

Apply industry trends to improve team processes, identify emerging challenges, and connect your daily writing tasks to broader business goals.

• Lead with influence:

Communicate effectively across creative, marketing, product, and brand teams. Use diverse perspectives to solve problems and support a collaborative environment.

• Make data-informed decisions:

Test, iterate, and optimize copy continuously based on performance data, such as click-through rates and conversion rates.

• Align messaging:

Ensure all copy matches the funnel stage and buyer intent. Translate service-based offerings into empathetic, relatable solutions.

• Translate complex offerings:

Turn services, frameworks, and enterprise solutions into clear business outcomes, such as growth, efficiency, and risk reduction.

• Other duties as assigned.

Education

• Bachelor's degree in Journalism, Communications, Business, or a related field.

Experience

• At least 5 years of progressively complex experience in a performance copywriting role, ideally with medium to large brands.
• A proven track record of writing copy tied directly to conversion metrics, such as clicks, leads, and revenue.
• A deep understanding of digital buyer behavior, fast-scroll reading patterns, and A/B testing.
• High proficiency in using artificial intelligence tools to speed up workflows and improve work quality.
• Strong ability to absorb and synthesize large amounts of information into a few clear points.
• Comfort working with changing targets and the ability to operate at a fast pace without dropping quality.
• Excellent project and time management skills to ensure you always hit your deadlines.
• An entrepreneurial spirit and a habit of taking the initiative to develop new ideas, find collaboration opportunities, and navigate ambiguity.

Knowledge, Skills & Abilities

• Writing concise, high-impact copy that converts in seconds.
• Turning complex services into simple, tangible value propositions.
• Using behavioral psychology, such as urgency, social proof, and loss aversion, to drive action.
• Creating compelling hooks that stop the scroll.
• Adapting tone and structure across ads, SMS, and email.
• Writing for skimmers by prioritizing clarity, speed, and precision over cleverness.
• Crafting short website copy that provides clarity for human readers while supporting SEO needs.
• Writing product copy that motivates buyers rather than just listing features.

What Success Looks Like

• Your copy consistently improves engagement and conversion rates.
• Your messaging makes our service offerings easy to understand and highly desirable.
• Your work shows a measurable impact on our sales pipeline and total revenue.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work…