Community & Retention Marketing Associate

As a Community & Retention Marketing Associate, your role is crucial in driving user engagement, retention, and community-led growth for the brand. You will work closely with various teams to execute initiatives that directly impact DAU, retention revenue, and user engagement.

• *Key Responsibilities:**
• **Retention Marketing Operations:**
• Own the day-to-day execution of retention campaigns through push notifications and email journeys.
• Draft, schedule, and publish push notifications regularly.
• Execute segmented email campaigns.
• Coordinate with internal stakeholders for campaign targeting.
• Monitor campaign delivery, engagement, and performance metrics.
• Identify opportunities for improvement in messaging and segmentation.
• Maintain campaign calendars for timely execution.
• Conduct A/B tests and optimization experiments.
• **Campaign Performance Tracking & Analysis:**
• Track and report campaign performance across push and email channels.
• Monitor engagement trends and retention-related performance.
• Prepare weekly and monthly campaign performance summaries.
• Analyze best-performing and underperforming campaigns.
• Share actionable insights for future campaign improvements.
• **Performance Marketing Operations (Landing Pages & Testing):**
• Create and optimize landing pages for growth campaigns.
• Ensure alignment with campaign messaging and conversion goals.
• Support A/B testing for headlines, CTAs, layouts, and messaging.
• Track test learnings and implement improvements.
• **Creator Partnerships Management:**
• Identify and onboard new creators aligned with the brand.
• Coordinate with active creators for content planning.
• Manage creator timelines, deliverables, and approvals.
• Ensure legal documentation and contract completion.
• Work across creator categories like spiritual and wellness creators.
• **Community & Events Operations:**
• Assist in planning and executing online and offline community events.
• Coordinate end-to-end event operations and logistics.
• Support marketing and promotion for community-led initiatives.
• Ensure event execution is smooth and aligned with brand standards.
• *Qualifications Required:**
• 1-3 years of experience in marketing operations, retention, community, creator management, or growth.
• Strong written communication and copywriting skills.
• Project management and execution ability.
• High attention to detail and ownership.
• Ability to manage multiple workstreams simultaneously.
• Comfortable working cross-functionally with stakeholders.
• Analytical mindset for reading campaign performance data.

This role offers a competitive salary and requires a minimum of 1 year of experience. If you possess the essential skills and experience, we encourage you to apply before the deadline mentioned. As a Community & Retention Marketing Associate, your role is crucial in driving user engagement, retention, and community-led growth for the brand. You will work closely with various teams to execute initiatives that directly impact DAU, retention revenue, and user engagement.

• *Key Responsibilities:**
• **Retention Marketing Operations:**
• Own the day-to-day execution of retention campaigns through push notifications and email journeys.
• Draft, schedule, and publish push notifications regularly.
• Execute segmented email campaigns.
• Coordinate with internal stakeholders for campaign targeting.
• Monitor campaign delivery, engagement, and performance metrics.
• Identify opportunities for improvement in messaging and segmentation.
• Maintain campaign calendars for timely execution.
• Conduct A/B tests and optimization experiments.
• **Campaign Performance Tracking & Analysis:**
• Track and report campaign performance across push and email channels.
• Monitor engagement trends and retention-related performance.
• Prepare weekly and monthly campaign performance summaries.
• Analyze best-performing and underperforming campaigns.
• Share actionable insights for future campaign improvements.
• **Performance Marketing Operations (Landing Pages & Testing):**
• Create and optimize landing pages for growth campaigns.
• Ensure alignment with campaign messaging and conversion goals.
• Support A/B testing for headlines, CTAs, layouts, and messaging.
• Track test learnings and implement improvements.
• **Creator Partnerships Management:**
• Identify and onboard new creators aligned with the brand.
• Coordinate with active creators for content planning.
• Manage creator timelines, deliverables, and approvals.
• Ensure legal documentation and contract completion.
• Work across creator categories like spiritual and wellness creators.
• **Community & Events Operations:**
• Assist in planning and executing online and offline community events.
• Coordinate end-to-end event operations and logistics.
• Support marketing and promotion for community-led initiatives.
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