Manager, Marketing and Partnerships, Fuel

Who we are At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members.

As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience.

Data is not just a tool for us.

It’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program.

We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members.

With rewards for every lifestyle, we believe there’s always something to look forward to.

Come be a part of our journey - create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need Reporting to the Account Director, Fuel, we are hiring a Manager, Marketing and Partnerships – Fuel to join our team.

As the new Manager, Marketing and Partnerships, you will sit at the intersection of data, marketing strategy, and partnership performance for Shell, one of our key strategic accounts.

This role is uniquely positioned to bridge marketing execution and performance analytics ensuring tight alignment between campaign activity and partnership KPIs.

You will lead data-informed campaign planning and execution, guiding targeting, segmentation, and performance optimization while tracking and reporting on key account KPIs.

Working closely with the Account Director and cross-functional teams, you will develop creative briefs, deliver structured insights and business cases, and help strengthen engagement and performance across the Shell partnership.

This job posting is for an existing full-time, hybrid role, working three days per week on-site at our Toronto office.

What’s in it for you: Ownership and impact.

This is a high-visibility role with ownership of how data translates into marketing strategy and partner performance.

You will lead campaigns that increase cardholder engagement, identify where to invest for maximum return, and shape how one of our largest strategic partnerships evolves.

Strategic partner exposure.

You will work closely with a globally recognized brand, helping shape campaign direction, performance strategy, and long-term growth.

You will contribute insights that inform decisions and influence senior leaders across the partnership.

Career acceleration.

You will join a lean, high-impact team at launch, working directly with leadership.

With space to own initiatives and test ideas, you will expand your capabilities across marketing strategy, data-driven decision-making, and partnerships, positioning yourself for future leadership opportunities.

As our new Manager, Marketing & Partnerships, Fuel, you will: Develop data-driven marketing strategies.

You will leverage insights from performance data, market trends, and audience behaviour to develop high-impact campaign plans that drive core KPIs.

You will define targeting and segmentation approaches, identifying where to focus and why, and lead the end-to-end briefing process across internal teams and external partners to ensure alignment on objectives, timelines, and deliverables.

Translate data into insights and action.

You will monitor campaign execution and performance in real time, proactively identifying risks and optimization opportunities.

You will deliver comprehensive post-campaign analyses, including executive-ready summaries with actionable insights and recommendations Monitor performance and drive optimization.

You will collaborate with Data Science to track and analyze Shell account KPIs using dashboards, providing regular updates and recommendations.

You will deliver Monthly Business Reports and Quarterly Business Reviews (QBRs), ensuring insights are clearly connected to future strategy.

Build and nurture relationships.

You will act as a key marketing and partnership contact for the Shell account, fostering strong internal and external relationships and managing regular communications.

You will collaborate with stakeholders to develop marketing initiatives and influence decisions through clear, data-backed recommendations.

Guide strategic decisions.

You will contribute to broader account deliverables, including annual account plans, QBRs, and KPI progress decks.

You will integrate campaign performance data, forward-looking recommendations, and competitive insights to highlight trends, opportunities, and strategic priorities.