Senior Customer Marketing Manager

About the role:

As a Senior Customer Marketing Manager, you will lead the development and evolution of customer advocacy initiatives for Samsara in Mexico. This includes maturing and scaling existing programs — such as customer references, storytelling, and awards— that foster meaningful relationships through both virtual and in-person engagements. By amplifying the customer voice across go-to-market channels, you will ensure these programs drive authentic connections and tangible business outcomes. You will design and manage the processes and infrastructure that enable our customer advocates to shine, directly influencing Samsara’s growth, retention, and market leadership. Success in this role hinges on your ability to boost customer participation, drive internal adoption, and leverage data-driven insights and automation to optimize program performance.

This role is pivotal in amplifying the voices of our customers, driving advocacy, and empowering our go-to-market teams with impactful customer stories. As part of the regional Mexico Marketing team, you will collaborate closely with Marketing, Communications, Sales, Customer Success, and Product teams, ensuring alignment and impact across the organization. With regular visibility from executives, this role provides a unique opportunity to build the next stage of advocacy programs, driving loyalty, retention, and growth across a customer base spanning diverse industries.

This is a remote position open to candidates based in Mexico and it will require 20-30% domestic travel.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Drive go-to-market impact through customer advocacy: Align customer advocacy efforts with GTM priorities by integrating compelling customer stories into campaigns, product launches, and events. Partner with Marketing, Sales, and Field teams to drive awareness, pipeline, and deal progression.
• Build and deepen advocate relationships: Engage and grow a portfolio of top customer advocates through storytelling, speaking, and reco