Job Title: Long-Term Care & Healthcare Sales Representative

Location: Toronto / Greater Toronto Area (GTA), Ontario

Employment Type: Full-Time, Field-Based

Overview

We are recruiting on behalf of a client seeking an experienced field-based Sales Representative to support growth across healthcare and technology verticals. This is a dual-focus, co-selling role spanning healthcare solutions in the long-term care (LTC) sector and managed IT / SaaS solutions for SMB, mid-market, and enterprise clients.

The role is primarily focused on LTC field sales and relationship development, with a secondary focus on broader B2B SaaS and managed IT sales.

This is a hunter-driven, client-facing role requiring strong healthcare relationships and the ability to sell across multiple product lines and stakeholders.

Role Summary

• Field sales role, co-selling across two business lines
• Primary focus: LTC facilities, retirement homes, assisted living communities, and healthcare networks
• Secondary focus: SMB, mid-market, and enterprise SaaS / managed IT sales
• Includes facility-level contract activation and expansion within healthcare networks
• Buyer engagement spans healthcare administrators, DONs, and IT decision-makers

Key Responsibilities

• Develop and manage relationships within LTC and senior healthcare facilities across Ontario/GTA
• Conduct in-person visits, presentations, and solution discussions with clinical, operational, and IT stakeholders
• Drive new business across both healthcare solutions and managed IT / SaaS offerings
• Manage full sales cycle: prospecting, qualification, solution positioning, negotiation, and closing
• Build and maintain a strong, multi-product pipeline
• Support contract activation and facility-level adoption within healthcare networks
• Maintain accurate CRM tracking, forecasting, and activity reporting
• Collaborate with internal teams to ensure smooth client onboarding and success

Ideal Candidate Profile

The ideal candidate will have 4–8 years of experience in healthcare IT, SaaS, managed services, or medical sales, with strong access to the LTC sector.

Preferred backgrounds include:

• Healthcare SaaS / IT companies (e.g., PointClickCare, MatrixCare, Netsmart, Yardi Senior Living, etc.)
• Healthcare-focused managed service providers (MSPs)
• Medical device or wound care organizations (e.g., Medline, Mölnlycke, Smith & Nephew, Coloplast, Hollister, 3M/Solventum, Convatec, McKesson Medical-Surgical)
• Clinical professionals (LTC nurse, WOCN, DON) transitioned into sales roles

Candidates should demonstrate both LTC access and structured B2B SaaS or technical sales capability.

Must-Have Requirements

• Existing relationships within LTC facilities (administrators, DONs, IT directors, and healthcare leadership)
• Ability to identify and name specific facilities and stakeholders within territory
• Strong SaaS or B2B technology sales experience (pipeline management, CRM discipline, forecasting)
• Experience managing multi-stakeholder and multi-product sales cycles
• Exposure to contract-driven or GPO-style sales models (or ability to ramp quickly)
• Understanding of HIPAA and healthcare compliance fundamentals
• Strong hunter mentality and comfort working in a fast-paced, ambiguous environment

Nice to Have

• Experience in wound care, skin integrity, or incontinence product sales
• Familiarity with LTC purchasing groups or GPO structures
• Prior co-selling or multi-company sales experience
• Broader SMB or enterprise SaaS experience outside healthcare

Compensation

Base salary + commission structure (to be defined)

Timeline

• Immediate hire