Paid Media Specialist

Location: 3 days a week onsite Woodbridge, NJ

This is a mid to senior level role reporting directly to the CEO. A smaller company, looking for someone to lead multi-million-dollar Google Ads campaigns. This is a hands-on, individual contributor role.

Paid Media Specialist, Google Ads

We’re working with a fast-growing, entrepreneurial organization in the consumer services space that has scaled rapidly over the past several years. This is a unique opportunity to take ownership of a high-impact paid media function, with a focus on building and scaling a significant Google Ads program from an early stage.

This role is well-suited for a hands-on performance marketer who thrives on developing and optimizing data-driven campaigns with a strong emphasis on lead generation. Ideal candidates will have experience managing Google Ads programs in regulated or high-consideration industries such as financial services, home services, or other similar verticals.

What You’ll Do

• Build, structure, and scale a large-budget Google Ads program, owning both strategy and execution
• Drive lead generation through ongoing optimization of bidding strategies, keyword segmentation, audience targeting, and testing initiatives
• Partner cross-functionally to improve landing pages and conversion flows, increasing overall campaign efficiency
• Analyze performance data, develop reporting, and provide actionable insights to internal stakeholders
• Identify opportunities to expand into additional paid channels (e.g., paid social, programmatic) over time
• Stay ahead of platform updates and emerging features, applying new tools and automation capabilities to improve performance

What We’re Looking For

• 3-5 years demonstrated experience managing and growing Google Ads campaigns in performance-driven environments
• Strong understanding of campaign structure, keyword strategy, bidding methodologies, and testing frameworks
• Familiarity with automation and machine learning features within paid media platforms
• Experience collaborating on landing page optimization and conversion rate improvements
• Proficiency in analytics and tracking tools, with the ability to translate data into meaningful insights
• Comfortable operating in a fast-paced environment that requires both strategic thinking and hands-on execution
• Strong communication skills, with the ability to present performance insights clearly to non-technical stakeholders

Why This Role

• Opportunity to take full ownership of a high-visibility paid media function
• Direct exposure to senior leadership and ability to influence growth strategy
• Flexible hybrid work structure