Manager, Sales Enablement and Effectiveness

The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.

Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level.

This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization.

Key Responsibilities

Sales Process and Workflow Enablement

• Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal

• Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy

• Document, standardize, and maintain sales processes and best practices

• Support adoption across brand, agency, and political sales teams

Training and Onboarding

• Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity

• Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills

• Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios

Sales Technology and Tools

• Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms

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