Job Description
Hello,
we are looking for a Shopify Image SEO specialist to optimize image visibility for our Shopify store.
Our company produces unique designer furniture made from authentic aircraft parts and barrique wood.
Examples of our products include:
aircraft window coffee tables
aircraft window minibar cabinets
airline trolley furniture
barrique wine coolers
Because our products are unusual and highly visual, they are mostly discovered through:
Google Image Search
interior design inspiration searches
rather than traditional keyword searches.
Important SEO Concept
Many SEO agencies optimize ALT tags simply by describing what is visible in the image.
Example (not useful):
aircraft trolley cabinet
However, almost nobody searches for that.
Instead we optimize for use cases and interior inspiration searches.
Example:
mobile coffee station cabinet for modern kitchen
or
luxury minibar cabinet for boutique hotel interior
This allows our products to appear in Google Image Search when users search for interior inspiration.
Example Use Cases
Our products can serve multiple use cases.
Example – Airline Trolley Furniture:
mobile coffee station cabinet
minibar cabinet
whiskey bar cabinet
bathroom storage cabinet
office storage cabinet
Example – Aircraft Window Furniture:
designer coffee table
statement coffee table
luxury minibar cabinet
display cabinet
boutique hotel minibar
Example – Barrique Cooler:
wine cooler cabinet
champagne cooler cabinet
drinks cooler cabinet
hospitality minibar
Your Tasks
1. ALT Tag Optimization
review and improve our ALT tag strategy
create optimized ALT tags for product images
apply them in Shopify using bulk editing tools
Tools you may use:
Shopify bulk editor
TinyIMG
SEO King
Matrixify
2. Pinterest Image Descriptions
Create short Pinterest-style descriptions for product images that help discovery searches such as:
minibar cabinet ideas
statement coffee table
luxury interior bar cabinet
designer coffee table
3. Google Image Context Text
Write short context texts that help Google understand the image content.
Example:
This designer coffee table works perfectly as a statement piece in a modern loft living room.
Estimated Time
This project should take approximately 4–6 hours for an experienced Shopify SEO freelancer.
Important
We have already created a preliminary ALT tag concept.
However we do not want you to simply copy it.
We expect you to:
review our concept
improve the wording
suggest additional use cases
apply your own SEO experience
Ideal Freelancer
Experience with the following is helpful:
Shopify SEO
Image SEO
ALT tag optimization
Pinterest SEO
Experience with furniture, interior design or lifestyle brands is a plus.
Application Question
When applying, please answer this question:
How would you optimize ALT tags for a product like an airline trolley that can be used as:
coffee station
minibar cabinet
whiskey bar
bathroom storage
Please provide 3 example ALT tags.
What happens next
If the collaboration works well, this may lead to additional work in the future.
To confirm that you read this job description, please start your proposal with the word “Discovery”.
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