Senior Conversion Rate Optimization Strategist

Job Description

• Own and execute end-to-end CRO strategy for your portfolio
• Conduct research using qualitative and quantitative methods (heatmaps, analytics, user recordings, surveys) to uncover friction points and growth opportunities
• Build and manage testing roadmaps across multiple client accounts with a focus on continuous improvement
• Collaborate with creative, development, and paid media teams to launch experiments that drive measurable impact
• Write or refine persuasive, conversion-focused copy for landing pages and testing variations
• Analyze test results, translate findings into actionable insights, and communicate outcomes to internal teams
• Contribute to the creation of reusable frameworks, documentation, and processes that enable faster, smarter testing
• Partner with leadership to scale CRO operations and mentor future team members as the department grows Requirements:
• 5+ years of CRO experience (experience in an agency setting is ideal, but demonstration of enjoyment in working quickly with a variety of challenges is also acceptable)
• Proven success designing and executing A/B and multivariate tests that drove measurable lift
• Experience with tools like VWO, Convert, GA4, Hotjar, Unbounce
• Strong analytical skills. You can interpret data to tell a story and guide creative or technical decisions
• Deep understanding of landing page optimization, user psychology, and conversion funnel strategy
• Excellent written and verbal communication skills. You are able to translate complex insights, concepts and problems into clear, simplified, and actionable take aways
• Highly organized and reliable with exceptional attention to detail
• Collaborative, proactive, positive, and empathetic. You are forward-thinking and strategic as you bring forward ideas, not just execution and task-doing.
• Bonus points for:
• Experience in web or product design, using tools like Figma or Sketch
• Familiarity with behavioral science, UX principles, and heuristic evaluation frameworks
• Experience with Paid Social or Paid Search optimization
• A passion for mentoring others and teaching new ideas. Benefits:
• Above industry standard compensation
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Toronto office whenever you need a change of pace.
• 21 PTO days
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch, as you need it.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
• Founders who are truly invested in the growth and success of the company and all individuals