Paid Media Specialist (Google / Meta / LinkedIn)

This is not an Ads Manager role that "optimizes dashboards." This is an Ads Expert role that ships campaigns and moves numbers. This is open to global talents.

20 hours a month. That's the whole engagement. Which means we need someone who walks into an ad account, audits it, fixes what's broken, launches what's missing, and reports back — without a ramp-up, without a kickoff deck, without hand-holding.

Our client is scaling paid acquisition across Google, LinkedIn, and Meta. The budgets are real, the targets are specific, and the standards are binary:

The campaigns perform, or they don't.

We are looking for a

Paid Media Specialist

who has done this a hundred times before and has the receipts.

THE TRADE-OFF

What you give:

• 20 focused hours a month. No filler. No "catch-up calls."
• Your playbook — templates, naming conventions, audit frameworks, QA checklists. You bring the system; we don't build it for you.
• Your accountability — every dollar spent has a hypothesis, every campaign has a target, every report has a "so what."

What you get:

• A short-term, high-leverage engagement that respects your time and your calendar.
• Direct line to decision-makers. No account manager relaying feedback. No layers.
• A client that actually reads the reports you send and acts on them within the week.

THE SCOPE (What you will actually run)

1. Campaign Operator (70%)

• Google Ads:

Search, Performance Max, YouTube. You build, launch, and optimize — not just "review."

• Meta Ads:

Full-funnel campaigns across Facebook and Instagram — prospecting, retargeting, creative testing.

• LinkedIn Ads:

Lead Gen Forms, Sponsored Content, ABM layering, thought-leader ads.

• The unglamorous work that actually moves CPA and ROAS: budget pacing, bid strategy, negative keyword hygiene, audience refresh, creative rotation.

2. Analyst (20%)

• Weekly performance reporting that tells a story, not a data dump.
• CAC / ROAS / CPL tracked against business outcomes — not vanity metrics.
• Hypothesis → test → result, documented and searchable.

3. Strategist (10%)

• Audit-level recommendations when the data says something bigger is broken.
• Channel-mix guidance when budgets shift or a platform stops pulling its weight.

THE DNA (Who survives here)

• Specialist, Not Generalist:

You've spent years in ad platforms. You know what breaks in PMax at 2am and you've already got a workaround.

• Speed Over Process:

20 hours a month means no 5-page strategy memos. You open the account, you fix what's broken, you ship. Documentation comes after the win.

• Data Over Opinions:

"I think we should try..." doesn't fly.

"The data showed X, so I tested Y, the result was Z"

does.

• AI-Native:

You use LLMs to 10x your output — ad copy variations, audience research, creative briefs, competitor teardowns. AI is your co-pilot, not a novelty.

• Discretion is Currency:

You will see real revenue numbers, cost structures, and strategic bets. A single breach of trust is a single-strike exit.

THE PROFILE

One archetype thrives here: The Agency-Trained Operator Gone Independent. You spent 4+ years at a performance agency or an in-house growth team. You've personally managed six- or seven-figure annual ad spend across at least two of Google / Meta / LinkedIn.

You hold Google Ads and/or Meta Blueprint certifications but you don't lead with them — you lead with outcomes and the spreadsheets that back them up. You went independent because you got tired of managing junior media buyers and wanted to actually run the accounts again.

Must-haves:

• Hands-on campaign management across

at least two

of the following: Google Ads, Meta Ads, LinkedIn Ads.

• Proven track record hitting CPA / ROAS / CPL targets — with numbers you can defend in a screening call.
• Fluency with GA4, conversion tracking, Pixel/CAPI, UTM hygiene, and attribution basics.
• Self-directed. Nobody will be checking your hours. The work either lands or it doesn't.

Nice-to-haves:

• B2B SaaS or professional services paid acquisition experience.
• Experience briefing creative teams or producing your own ad creative.
• Comfort with Looker Studio or equivalent reporting layers.

ENGAGEMENT

• Commitment:

20 hours per month

• Type:

Part-time, short-term contract

• Location:

Fully remote