Facebook Ads/Paid Media Specialist | Remote, Full-time Position

Are you a creative and strategic problem-solver? Looking for a remote position with true work/life balance, and a chill, happy, and talented team? Want to make a real impact on small businesses? You've come to the right place!

Reflective Marketing is Canada’s top HVAC social media ad agency, and we’re ready to add some awesome new talent to our team! Our tight-knit crew is full of creative thinkers, problem solvers, and action-takers who are passionate about building thriving businesses.

Our mission: empower contractors to provide for their families, support their employees, and make home comfort more affordable.

While our agency is based in Newfoundland and Labrador, Canada, our team is fully remote, serving clients across Canada and the United States.

• Hiring is anticipated by June 15, 2026. Please read the full job description, and apply by submitting a resume and cover letter here: https://careers.reflectivemarketing.com/ads-specialist

This Role Is Right For You If:

• You are analytical, results-oriented, and self-driven
• You love digging into the data and experimenting based on those insights
• You have strong attention-to-detail, so much so that you'll answer "sandwiches" when the application asks what your favourite food is!
• You’re known for getting things done
• You have a proven track record in lead generation through digital advertising
• You’re tech-savvy and like learning new things
• You want to make a real impact, not just be a cog-in-the-wheel

If this sounds like you, we want to hear from you!

What Your Role Looks Like:

As a Facebook Ads Specialist, you will be responsible for driving successful outcomes for our clients' Facebook and Instagram advertising campaigns. This role gives you full ownership of the strategy and execution, supported by a fully-established system designed to generate results. Your day-to-day will focus on building, analyzing, and troubleshooting ad campaigns. You’ll work in a dynamic environment, closely collaborating with both internal teams and clients to meet deliverables and KPIs.

Your day-to-day work includes:

• Strategizing, executing, and managing a variety of client lead generation ad campaigns on Meta from start to finish;
• Actively testing, troubleshooting, and analyzing different elements such as offers, targeting, creative, landing pages, forms/surveys, and ad placements to drive results that align with clients’ goals;
• Determining and monitoring key performance indicators (KPIs) to ensure campaigns deliver a positive return-on-investment (ROI) for clients;
• Collaborating with internal team members and client-facing staff to ensure campaign strategies align with clients' broader business goals and expectations;
• Implementing and maintaining our lead management system for clients, including sales pipelines, online calendars, email and text nurturing workflows, and other relevant automations;
• Regularly providing insights, performance reports, and actionable recommendations for our clients and team members;
• Occasionally participating in client meetings to advise on strategy and to support our Client Success Manager;
• Staying current on industry trends, platform updates, and new advertising opportunities within social media and other digital marketing channels;
• Working with valued partners to develop graphics, videos, and ad copy that convert;
• Ensuring all campaigns are on-brand and follow the overall marketing strategy.

What You’ve Got To Offer:

• Proven experience in managing Facebook and Instagram advertising campaigns (ideally 2+ years)
• Proven experience in lead generation advertising
• Strong analytical skills with the ability to interpret data and optimize accordingly;
• Excellent communication skills to effectively report campaign performance and insights to our team;
• Some experience in marketing funnel development and automations/integrations;
• Knowledge of ad testing methodologies and campaign optimization techniques;
• Very comfortable with technology, particularly virtual office tools;
• Strong work ethic

Bonus Points If You Have:

• Agency experience;
• Experience in or a passion for the trades/home improvement industry;
• Copywriting, graphic design, video editing or other creative skills;
• Experience in automation tools like Make, Zapier, and/or HighLevel;
• SEO, Google Local Service Ads or Google Ads expertise;
• Experience using Google Ads, Google Analytics, TikTok Ads, Slack, Asana or any other relevant marketing software/applications.

What’s In It For You:

• Fully remote position: work from anywhere with a strong internet connection!
• Full ownership of campaigns with a clear system for success;
• Autonomy and growth: you’re not a cog in a wheel here. We are a fast-growing, small team where your work truly makes an impact and you are in the driver’s seat of your career;
• A wellness-focused culture, including paid days off (vacation & wellness days, Canadian holidays, and the full week off between Dec 24 and January 1 );
• Relaxed work environment with coworkers you’ll actually love;
• Professional development opportunities, including access to some of the top advertising mentorship programs in the world;
• Fair and equitable compensation.

Please submit a resume and a cover letter via our website here: https://careers.reflectivemarketing.com/ads-specialist

We strive to build a team that reflects the diversity of the community we work in, and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. If we can make this easier through accommodation in the recruitment process, please contact us.