Add Campaigns Specialist / Expert

Develop and execute a comprehensive digital marketing strategy aligned with the company's objectives and budget constraints for ad campaigns

Manage and mentor a team of digital marketing specialists, ensuring their skills are up-to-date and that they deliver high-quality work

Plan and execute digital marketing campaigns across various channels, including SEM (Google Ads, Bing) social media, email marketing, content marketing and display advertising

Competitor analysis for Google ads, Bing ads, Ad copy and keywords research

Monitor and optimize website content and structure for improved search engine rankings and organic or else paid campaigns traffic growth

Develop and implement a social media strategy to grow the company's online presence, engage with the audience, and drive lead generation

Plan and execute social media campaigns, including audience segmentation, A/B testing, and performance analysis

Monitor and analyze the performance of digital marketing initiatives using tools like Google Analytics, marketing automation platforms, and other relevant software

Manage the digital marketing budget effectively, ensuring that resources are allocated efficiently to achieve the best possible results

Stay updated on industry trends and competitive landscapes to identify opportunities and threats and adjust strategies accordingly

Oversee the creation of engaging and relevant digital content, including blog posts, social media updates, videos, info graphics and other multimedia assets

Continuously improve website and landing page performance to increase conversion rates and achieve business objectives.

Profile Requirements:

Minimum Graduation with 10-15 years of experience in Digital Marketing as Ad Campaigns Specialist or else similar role.

In-depth knowledge of digital marketing channels, tools and best practices in real time experience in Ad Campaign Experience must

Proficiency in marketing automation platforms like SEO tools, Google Ads, YouTube Channels, Content Writing, Video Editing quality and other relevant tools for digital marketing platforms

Excellent leadership, team management and weekly, monthly & annually internal auditing skills

Creative thinking and passion for staying up-to-date with industry standards and follow up trends

Healthcare sector professionals immediately joining candidate preferable for this position.