Vice President, Product Marketing

Full Timeexecutive

New York, USPosted 6 weeks ago

Job Description

The Opportunity  PubMatic is at an inflection point. As the programmatic advertising landscape is reshaped by AI, the deprecation of legacy identity infrastructure, and the rapid rise of CTV and retail media, PubMatic has evolved beyond its sell-side roots, to an AI-driven, omnichannel, advertising platform increasing performance at every point in the supply chain.  We are looking for a smart, passionate, and experienced Vice President of Product Marketing to lead this story — and make it land. This is a rare opportunity to own the full product marketing charter at a publicly traded, profitable, and category-defining company, working directly with the CMO and partnering across product, commercial, and global marketing to drive business growth, product-market fit, and market adoption.  If you thrive at the intersection of product strategy, narrative, and go-to-market execution — and you want to build something that matters in a market that is genuinely being reinvented — this role is for you.    What You’ll Own  You will lead PubMatic’s global product marketing function, with responsibility across both inbound and outbound dimensions:  Inbound: product-market fit sprints, audience and buyer insights, managing the core marketing Ps (persona, problem, proposition, packaging, positioning, promotion), and maintaining tight feedback loops with product and commercial teams.  Outbound: go-to-market launches, integrated plans, and enablement strategies that drive pipeline, adoption, and competitive differentiation.    Your Responsibilities  Team Leadership  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Empower and inspire a team of high-performing product marketers, fostering a culture of accountability, innovation, and continuous learning </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1">Set a high bar for quality, speed, and strategic clarity — and model it yourself </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1">Attract, develop, and retain top product marketing talent as the function scales </li> </ul> Product Strategy & Positioning  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1">Partner with product management to define and evangelize product strategy, translating it into differentiated, value-based positioning across PubMatic’s product lines — including AI-driven decisioning, CTV, retail media, and identity solutions </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Own competitive positioning and ensure PubMatic’s narrative is sharp, current, and winning against key rivals </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1">Develop and maintain deep market intelligence, including voice of the customer, buyer persona insights, and industry trend analysis </li> </ul> Go-to-Market Execution  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1">Lead GTM planning and launch execution across PubMatic’s product portfolio, ensuring global alignment with regional flexibility </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1">Drive measurable pipeline impact and revenue outcomes within existing accounts through coordinated GTM programs </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1">Build and maintain a world-class sales enablement function — arming commercial teams with the tools, messaging, and intelligence to win </li> </ul> Cross-Functional Partnership  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1">Serve as the connective tissue between product, commercial, and global marketing — ensuring strategy translates to execution at every level </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1">Partner with PubMatic’s global marketing team to amplify thought leadership, PR, client communications, and events </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1">Communicate with clarity and frequency to ensure all stakeholders remain aligned on priorities and progress </li> </ul> Performance & Analytics  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1">Establish KPIs for product marketing impact and track performance against business outcomes </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1">Make data-driven decisions; hold yourself and your team accountable to measurable results </li> </ul> What You’ll Bring  Required  <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1">15+ years of experience in product marketing, marketing, and product management within ad tech, digital media, or digital advertising </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1">Demonstrated success building and leading high-performing, collaborative teams — with a people-first leadership philosophy </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1">Proven track record of determining product-market fit and taking complex products to market, with genuine affinity for sales enablement </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1">Strong AI fluency — both as a practitioner (using AI tools to accelerate your team’s output) and as a domain expert (understanding AI’s impact on programmatic, identity, and targeting) </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1">Experience repositioning a product, team, or category in a fast-moving, competitive environment </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="20" data-aria-level="1">Experience operating in global, matrixed environments with internal and external stakeholders </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="21" data-aria-level="1">Familiarity with the programmatic ecosystem — SSPs, DSPs, data platforms, identity solutions, and the evolving CTV/retail media landscape </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="22" data-aria-level="1">Ability to lead and communicate cross-functionally with sales, product, engineering, and senior leadership </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Exceptional written and verbal communication skills, including executive-level presentations and market-facing narratives </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="24" data-aria-level="1">Strong analytical and organizational skills; comfort with data and financial concepts </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="25" data-aria-level="1">BA/BS or equivalent experience required, MBA preferred </li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="26" data-aria-level="1">Ability to travel domestically and internationally (~15% of the time) </li> </ul>   Why PubMatic  PubMatic is one of the few independent, profitable, and scaled infrastructure companies in programmatic advertising. We are not a startup hoping to find product-market fit — we are a publicly traded company with deep publisher relationships, a growing CTV and retail media business, and a clear strategic vision for where the market is going.  This role sits at the center of that vision. You will have the team, executive access, and the mandate to build something exceptional. The CMO is a direct partner, not a gatekeeper. Product marketing is a strategic function at PubMatic — not a support function.  If you want to lead product marketing at a company where it genuinely matters, we’d like to meet you.  Additional Information Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week. Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status About PubMatic PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes. Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand. #LI-HYBRID<div class="content-pay-transparency"><div class="pay-input"><div class="description">Compensation Disclosure In accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package. </div><div class="title">Total Compensation Range</div><div class="pay-range">$310,000—$350,000 USD</div></div></div>