Principal, Paid Media

We are seeking a Principal to join the paid advertising team. Team members in this position will have a hands-on role in crafting, executing, and measuring cutting-edge digital paid media strategies for clients ranging from political campaigns to nonprofit advocacy groups to corporate public affairs. You ll be a great fit for this position if you are resourceful, eager to take initiative, driven by curiosity, and have a passion for learning within a fast-paced collaborative team environment.

What You Will Be Doing:

Client Management

• Lead and oversee multiple client initiatives or programs from conception through execution.
• Manages small work streams across multiple client accounts, ensuring timely delivery and coordination.

Collaboration

• Work collaboratively across communications, data, creative, and paid advertising departments on behalf of clients; builds relationships within Precision.
• Well-prepared for meetings-offers clear updates, anticipates questions, and proposes solutions and next steps.
• Guides junior staff and interns, by reviewing and editing junior team members work and providing written and verbal feedback.

Project & Time Management

• Owns assigned tasks (e.g. understanding how work ladders up to the larger goal, meets deadlines without reminders, organizes documents for team sharing, comfortable with a variety of tools and hard skills, can manage multiple projects at once, manages up, if necessary)
• Meets deadlines set by client lead.

Strategy

• Produces clear, persuasive content with minimal guidance; regularly seeks feedback and reviews and edits junior team members work.
• Proactively uses available tools and sources to research and apply sound judgment, ensuring work aligns with strategy and long-term goals.
• Identifies potential issues or strategy gaps early, recommends adjustments, and supports teams in course-correcting.

Paid Media

• Media Planning & Strategy: Develops media plans aligned with client objectives, audience insights, and strategy. Selects appropriate platforms and tactics for campaign goals.
• Campaign Execution & Ad Operations: Launches and monitors campaigns across platforms. Continuously optimizes performance based on real-time data, budget tracking, and benchmarks. Owns finance ops process.
• Reporting & Insights: Tracks performance metrics against KPIs and provides actionable insights. Translates media results into clear narratives for clients and internal teams.

What We Are Looking For:

• 4+ years of professional experience in paid media strategy, planning, and/or execution, ideally in an in-house or agency setting.
• Ability to manage many different projects at once, setting up campaigns, trafficking, and monitoring performance.
• Meticulous attention to detail.
• Excellent written and verbal communication skills.
• Ability to work with colleagues across the agency.
• Creative, energetic, detail-oriented and possesses an entrepreneurial spirit.
• Analyze data and produce high quality reporting.
• Articulate paid media strategy and decisions to assigned clients
• Assist with development of media plans and independently develop media plans for small- to mid-size client campaigns.

What We Will Give You:

• Competitive salaries
• Annual bonus opportunity
• Flexible hybrid remote/in office plan
• Retirement plan with automatic 3% safe-harbor contribution from Precision
• Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
• Paid vacation and sick leave
• Paid parental leave
• Floating holidays
• Professional development stipend

We are currently working in a hybrid model and require staff to work in the office 50% of the working days in the month.

The salary range for this role is $85,000-105,000.