We’re looking for our first Head of Brand to help build one of the most trusted, culturally-relevant family brands of the next decade. If you’re a brand builder ready to help us start a movement and define the future of modern parenting, read on!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. We believe screen time can be thoughtful, educational, and just as imaginative as the toys we grew up playing with on the floors of our living rooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

We’re looking for someone who is not afraid of colour and finds delight in the details—a strategic, creative, and execution-minded Head of Brand to lead the evolution of the Pok Pok brand across every touchpoint. Bold visionaries: please apply!

This role will own and steward Pok Pok’s overall brand strategy, positioning, messaging, and visual identity—ensuring consistency, clarity, and emotional resonance as the company grows. You’ll work closely with the CEO and executive team to shape how Pok Pok shows up in the world across content, partnerships, campaigns, product, founder storytelling, podcasts, events, and more.

This is a highly cross-functional leadership role for someone unafraid to take bold action and who deeply understands how to build a modern consumer brand that drives both long-term affinity and measurable business impact—and has done it before.

This is a Toronto-based hybrid role. We want someone excited about the opportunity to work in-person 2-3 days/week from our downtown core office (near the Queen St. subway).

What You’ll Do

• Own and evolve Pok Pok’s overall brand strategy, positioning, messaging, and visual identity across all channels and touchpoints.
• Build enduring, measurable brand value that provides a clear foundation for future Product, Growth and Marketing initiatives.
• Develop and lead a growth-aligned brand strategy inclusive of organic content, campaigns, activations, partnerships, podcast initiatives, events, and founder-led storytelling.
• Get your hands dirty creating brand assets, writing copy, executing campaigns, negotiating partnerships and running events.
• Lead the rollout and adoption of the brand internally and externally, creating clear guardrails, systems, and decision-making frameworks.
• Oversee brand expression across Product, Growth, Marketing, Partnerships, and Content to ensure alignment with Pok Pok’s long-term vision and values.
• Collaborate closely with Growth and Product teams to ensure brand strategy supports performance, conversion, retention, and user experience goals.
• Test, iterate, learn and fail quickly.
• Define Pok Pok’s strategic position within the broader parent and screen-time conversation, establishing the company as a trusted authority in imaginative, calm, and safe digital play.
• Build and manage a repeatable organic content framework, including content pillars, channel strategy, cadence, workflows, and KPIs.
• Mentor and manage a small brand team of strategists and creatives

Who You Are

• 7+ years of experience in brand leadership, creative strategy or content roles.
• Proven experience building and scaling consumer brands with incredible storytelling, strong emotional resonance and unique positioning, ideally in the family, parenting or impact spaces.
• Deep understanding of modern content ecosystems, founder-led storytelling, organic social, partnerships, and community-driven brand building.
• Strong strategic thinker who can connect brand work to measurable business outcomes.
• Exceptional taste and attention to detail across design, messaging, storytelling, and visual identity.
• Comfortable building systems from the ground up and adapting them alongside a fast-growing start-up.
• Impeccable communicator and collaborator who is deeply organized, poised to lead cross-functional initiatives with ease.
• Passionate about kids, creativity, parenting, education, media, and the future of thoughtful technology.

Bonus Points If You Have:

• Experience in companies with parenting, kids, education, wellness, or mission-driven consumer brands.
• Experience working with startups or high-growth consumer subscription brands.
• Built founder-led brands or media ecosystems around a mission.
• Worked closely with creative teams, agencies, podcast production, and content creators.

More About Us

We're a growing team of passionate, experienced creators based in Toronto. We love animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a mom-founded company, too!

Other awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• The option to work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Flexible hybrid working arrangements
• 3 weeks of paid vacation, plus a 2-week holiday office closure, because life outside of work matters!
• Competitive compensation, including employee stock options and health benefits
• We love field trips, playtesting with kids in our community, toy research, science centres and museums. We have no fun at all.

How to Apply

Apply on our careers page and show us what you've built. Your application should include:

• A short video introduction sharing something interesting about yourself that we can't find on your resume. If you include a short video intro, we'll guarantee Melissa, our CEO, watches it!
• Your resume and links to the brands you’ve worked with.
• A cover letter showing us what you've built.

A real human will read your application. If we're interested in moving forward, you'll get a very enthusiastic message from us.