Portfolio Analytics & Strategy Specialist - Marketing & Customer Analytics

Portfolio Analytics & Strategy Specialist

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Portfolio Analytics & Strategy Specialist within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Wilmington, DE, Tysons, VA, Chicago, IL or Pittsburgh, PA.

The Senior Business Analyst Marketing Analytics is a senior individual contributor who owns the analytical agenda for a portfolio of marketing campaigns and converts data into decision ready insights and strategic business recommendations. This role is accountable for defining how success is measured, diagnosing performance drivers, quantifying business impact, and influencing marketing and product decisions through rigorous analytics and test and learn practices.

The Senior Business Analyst partners across Marketing, Product, and Data to turn marketing performance, experimentation, and complex data into clear insights and evidence based recommendations that drive business decisions. The ideal candidate brings deep analytical rigor and executive presence, distilling complex data into clear insights and evidence based recommendations with sound risk judgment.

Key Responsibilities

• Campaign Performance & Impact: Own end to end campaign measurement across channels, translating performance drivers into guidance on targeting, messaging, channel mix, and investment.
• Test and Learn Leadership: Design and evaluate A/B, multivariate, and incrementality tests with clear hypotheses, success metrics, and statistically sound conclusions.
• Strategic Insights: Synthesize complex data into prioritized, actionable recommendations with clear rationale and expected business impact.
• Executive Storytelling & Partnership: Deliver executive ready insights through compelling narratives and dashboards, partnering cross functionally to drive aligned action.
• Governance & Continuous Improvement: Ensure analytics meet data governance and risk standards while continuously advancing analytical and statistical expertise.

Preferred skills and experience:

• Bachelor's degree in Analytics, Statistics, Economics, Business, Marketing, or related field; advanced degree preferred.
• 5+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role.
• Proficiency in data tools (SQL, Python, or similar) with the ability to analyze and clearly present large datasets; Tableau experience is a plus.
• A strong mix of analytical skills and marketing curiosity you love digging into data and thinking about customer behavior.
• Collaborative mindset and the confidence to contribute ideas in cross-functional settings.
• Demonstrated strength in experimental design, A/B testing, incrementality testing, and statistical analysis.
• Strong written and verbal communication skills; experience presenting insights to senior leaders.
• Financial services / regulated industry experience preferred.

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