Data Entry Analyst

Role Overview The Lead – Data Analyst will be responsible for driving data-led decision-making across key business functions including sales, marketing, supply chain, and operations. This role will focus on building advanced analytical models and scalable data systems to improve business performance across areas such as sales elasticity, promotions effectiveness, demand forecasting, production planning, and customer lifecycle management.

The incumbent will play a critical role in transforming data into actionable insights, enabling better planning, forecasting, and growth optimization. Support pricing decisions with data-driven insights

Promotion Effectiveness Tracking

Design frameworks for promotion tracking and ROI measurement

Recommend optimization strategies for future promotions

Demand Forecasting & Planning

Build and enhance demand forecasting models using historical and real-time data

Drive data-backed planning for seasonal and growth demand

Production & Supply Planning

Support production planning through data insights and forecasting inputs

Work closely with supply chain to ensure optimal inventory levels

Identify risks and inefficiencies in supply-demand alignment

Develop real-time dashboards and alert systems for supply chain monitoring

Leverage Distributor Management System (DMS) data to track sales, inventory, and coverage

Identify distributor-level performance gaps and opportunities

Data Infrastructure & Dashboarding

Ensure data accuracy, consistency, and accessibility

Drive adoption of data-driven decision-making across functions

Build a high-performance analytics team

Qualifications and Experience

• Bachelor’s degree in Engineering, Statistics, Economics, or related field; MBA preferred
• 6 - 10 years of experience in Data Analytics / Business Analytics
• Strong experience in FMCG / D2C / Retail preferred
• Experience working with cross-functional teams
• Proven track record of building impactful analytical models and driving business outcomes