Job Title: Senior Marketing Consultant

Location: Remote

Working Hours: Monday to Friday (UK Business Hours)

Note: This role is primarily focused on lead generation and conversion, with a strong emphasis on performance marketing. It is not a traditional marketing role, but one centred around driving qualified leads, improving conversion rates, and delivering measurable business outcomes.

Role Overview

This is a performance-focused marketing role within a growing UK-based training and education business.

The position is not a traditional brand marketing role. Instead, it focuses on:

• Generating high-quality employer leads
• Supporting business growth through structured marketing activity
• Improving conversion across the marketing and sales funnel

You will play a key role in building a scalable and data-driven marketing function, helping the business attract employers, promote funded training programmes, and improve overall marketing effectiveness.

About the Client

Our client is an established organisation operating within the education and skills training sector, delivering government-funded training programmes, apprenticeships, and professional development solutions.

They work closely with both individuals and employers, helping businesses upskill their workforce while supporting learners in developing career-ready skills.

The organisation focuses on delivering practical, outcome-driven training that supports long-term growth for both employers and learners.

Key Responsibilities

Marketing Strategy & Planning

• Define target audiences and ideal customer profiles
• Develop and implement structured marketing plans aligned to business goals
• Support the development of a scalable marketing approach

Campaign Management

• Plan, launch, and optimise multi-channel campaigns
• Monitor performance and adjust campaigns based on results
• Ensure campaigns are delivered efficiently and effectively

Lead Generation & Performance Marketing

• Drive lead generation through paid and organic channels
• Improve lead quality and support conversion across the funnel
• Work closely with internal teams to align marketing with sales outcomes

Website & Digital Optimisation

• Support website improvements and user journey optimisation
• Contribute to the development of landing pages and SEO initiatives
• Help improve engagement, traffic quality, and enquiry rates

Content & Social Media

• Support the planning and delivery of consistent content
• Contribute to LinkedIn and other platform growth
• Ensure messaging aligns with brand positioning

Reporting & Performance Tracking

• Track marketing performance and key metrics
• Maintain accurate records and reporting
• Provide regular insights to support decision-making

Team Collaboration

• Work closely with internal teams to improve processes and outcomes
• Support knowledge sharing and continuous improvement

Key Performance Indicators (Guideline-Based)

Success in this role will be measured through:

• Consistent lead generation and improvement in lead quality
• Positive movement in conversion rates across the funnel
• Contribution to pipeline growth and business development
• Improvements in website performance and engagement
• Ongoing optimisation of campaigns and channels

Targets and KPIs will be agreed and reviewed regularly based on business needs.

Person Specification

Essential

• Experience in digital marketing and campaign management
• Strong understanding of lead generation and performance marketing
• Experience working across multiple marketing channels
• Knowledge of SEO, website optimisation, and landing pages
• Data-driven approach with the ability to analyse and improve performance
• Strong communication and organisational skills

Desirable

• Experience in B2B marketing
• Experience within the education, training, or services sector
• Experience working in a performance-driven environment

Qualifications

• Degree in Marketing, Business, or a related field (preferred)
• Relevant certifications in digital marketing or analytics are advantageous

What’s Expected of You

• Take ownership of your work and marketing outcomes
• Contribute to continuous improvement and optimisation
• Maintain accurate data and reporting
• Work collaboratively with internal teams
• Deliver consistent and measurable results over time

Job Types: Full-time, Permanent

Pay: From ₹100,000.00 per month

Benefits

• Work from home

Application Question(s):

• Do you have experience generating B2B leads through digital channels or campaign management? (Yes/No)
• Have you managed digital lead generation campaigns for an international education or training organisation? (Yes/No)
• Do you have experience with campaign tracking and attribution? (Yes/No)
• Are you comfortable working in a target-driven role? (Yes/No)
• Please mention your expected monthly in-hand salary in INR.

Work Location: Remote