Territory Sales Director - Senior Care

About Pine Park Health

Pine Park Health is a value-based primary care practice revolutionizing healthcare for residents of senior living communities across Arizona, California, and Nevada. We empower seniors to get healthy, stay healthy, and lead lives they love through a care model designed with everyone in mind — patients, families, community staff, providers, and payers.

Our innovative approach brings healthcare directly to seniors' homes, offering prevention, screening, chronic condition management, lab work, and diagnostic testing in the comfort of their apartments. With weekly community visits, our teams provide consistent care while collaborating closely with facility staff to address comprehensive health needs. We've eliminated unnecessary barriers to urgent care through same-day and next-day appointments, helping seniors avoid emergency rooms and hospitalizations.

Today, over 185+ communities trust Pine Park Health, and we're rapidly expanding our reach and impact. If you're mission-driven and passionate about transforming senior healthcare, this is your opportunity to make a meaningful difference!

The Opportunity

We are seeking a dynamic Patient Enrollment Director in our San Francisco Bay Area (North Bay) market to lead patient acquisition efforts within our senior living community partnerships. This role combines healthcare expertise with genuine passion for improving senior care, focusing on building trust-based relationships and educating residents and families about the transformative value of our in-home primary care services. You'll play a pivotal role in scaling our proven care model, which has already demonstrated strong product-market fit across all the communities we serve.

What you’ll do

• Build and maintain strong relationships with senior living community leadership teams, serving as primary liaison and presenting our care model to staff, residents, and families
• Own the complete enrollment process from lead generation through patient onboarding, executing prospecting campaigns, and on-site events to achieve monthly enrollment targets
• Serve as a trusted advisor by understanding residents' unique health needs while developing comprehensive growth strategies for each community partner
• Test and refine outreach strategies while collaborating with Marketing, Product, and Clinical teams to optimize our growth playbook
• Maintain accurate tracking of all interactions in Salesforce, facilitate smooth patient transitions, and analyze performance metrics to identify growth opportunities

What we are looking for

• Bachelor's degree or equivalent experience
• 2-3 years of field-based sales, marketing, or business development experience
• Proficiency with Salesforce and data analytics platforms
• Valid driver's license with active insurance
• Strong public speaking and presentation skills
• Excellent interpersonal and empathetic listening abilities
• Comfortable with cold outreach via phone and email
• Achievement-oriented mindset with proven track record of meeting sales targets
• Ability to work independently in an entrepreneurial environment with minimal supervision
• Comfortable with rapid change and growth that comes with a scaling startup
• Experience in senior living, senior health, or healthcare sales is strongly preferred
• Familiarity with healthcare regulations and senior care industry, preferred
• Experience with value-based care models is preferred

The ideal candidate combines entrepreneurial drive with a genuine passion for senior care, finding energy in building relationships with residents and their families while staying motivated by measurable results and a meaningful impact. You'll need strong presentation skills and flexibility for frequent travel between partner communities.

Benefits Tailored for You and Your Family

• Comprehensive medical, vision, and dental insurance for you and your dependents
• Flexible spending accounts for health and dependent care expenses
• 401(k) retirement plan to help secure your financial future
• Generous paid time off: 
• 10 ho