Cold Email Marketing Specialist WF (US )

About the Role

We are seeking an experienced Cold Email Marketing Specialist to lead and scale our outbound email outreach efforts. This role is central to our lead generation engine — you will be responsible for identifying the right prospects, crafting targeted messaging, and executing campaigns that generate qualified B2B opportunities for our clients in the US market.

If you have a proven track record in cold outreach, a sharp eye for compelling copy, and the analytical mindset to continuously improve performance, we'd like to hear from you.

What You Will Do

• Plan, build, and execute cold email outreach campaigns with a focus on B2B lead generation and pipeline development.
• Research and develop targeted prospect lists aligned with defined Ideal Customer Profiles (ICPs).
• Write personalized, high-converting email sequences that drive opens, replies, and qualified conversations.
• Set up and manage outreach automation and multi-step sequences using tools such as Lemlist, Instantly, Mailshake, or HubSpot.
• Run structured A/B tests on subject lines, email body copy, and calls-to-action to continuously improve campaign performance.
• Monitor and maintain email deliverability standards — including domain warm-up, sender reputation management, and spam compliance.
• Track and analyze key campaign metrics (open rates, reply rates, conversion rates) and present actionable insights for optimization.
• Work closely with the sales team to ensure outreach efforts are aligned with broader revenue goals.
• Ensure all campaigns adhere to relevant email marketing regulations including CAN-SPAM and GDPR.

What We're Looking For

• 3–4 years of hands-on experience in cold email marketing, outbound lead generation, or demand generation — preferably in a B2B context.
• Strong copywriting ability with a demonstrated capability to craft email sequences that convert.
• Proficiency with cold email platforms such as Lemlist, Instantly, Mailshake, Apollo, or HubSpot.
• Experience using prospecting and data tools like LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
• Solid understanding of email deliverability best practices, including domain warm-up processes and inbox placement strategies.
• Data-driven approach with experience in A/B testing, performance tracking, and campaign analysis.
• Strong communication and collaboration skills to work effectively with sales and marketing stakeholders.
• Must have strong internet connection & own laptop

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: Remote