Digital marketing expert (3+ exp, Part-time, Equity only)

Digital Marketing Expert (Equity Only) – Hiwox

Type:

Equity-Based Role (No fixed salary currently)

Mode:

Remote

Commitment:

Part-time initially → long-term core role

About Hiwox

Hiwox is building a

data-driven wellness and human behavior platform

focused on:

• Lifestyle intelligence
• Behavioral insights
• System-based human optimization

We are not another content page or fitness brand.

We aim to build a

platform that understands how people live, think, and behave — and then improves it through systems.

Why This Role Matters

Marketing At Hiwox Is Not About

• Random posts
• Trend chasing
• Vanity metrics

It’s About

👉 Understanding user behavior

👉 Creating high-conversion funnels

👉 Building a scalable acquisition + engagement engine

Role Overview

You will work directly with the founder to:

• Build and execute digital growth systems
• Design performance-driven campaigns
• Turn insights into user acquisition and engagement

Key Responsibilities

• Growth Strategy & Funnel Building
• Design end-to-end funnels:
• Awareness → Interest → Conversion → Retention
• Build lead generation systems (organic + paid)
• Optimize for cost, quality, and scalability
• Performance Marketing
• Plan and run ad campaigns (Meta, Google, etc.)
• Test creatives, audiences, and messaging
• Track and optimize key metrics (CPL, CAC, conversion rates)
• Content + Distribution Thinking
• Guide content direction based on audience psychology
• Ensure content is not just viral — but converts
• Work with creators/editors for execution
• Data & Analytics
• Track user behavior and campaign performance
• Extract actionable insights
• Continuously refine strategy based on data
• Experimentation & Scaling
• Run fast experiments (angles, hooks, audiences)
• Identify winning patterns and scale them
• Build repeatable growth systems

Who Should Apply

• Strong experience in digital marketing / performance marketing / growth
• Deep understanding of
• Funnels
• User psychology
• Ad performance
• Ability to think in systems, not campaigns
• Comfortable working in a 0 → 1 startup environment

What You’ll Gain

• Opportunity to build core growth engine from scratch
• Direct involvement in strategy + execution + scaling
• Exposure to data-driven consumer behavior systems
• Long-term upside through equity ownership

Equity Structure

• Based on:
• Experience
• Contribution
• Commitment
• Structured via vesting (long-term alignment)

Important

We Are Not Looking For

• Social media managers
• Post schedulers

We Are Looking For

👉 Someone who can

drive real growth and measurable outcomes

Share

How to Apply

• Your past campaigns / results (if any)
• A short note: “How would you generate the first 1,000 users for a platform like Hiwox?”

Skills: digital marketing,strategy,campaigns