Creative Director (Pune)

Job Title: Creative Director-ART

Job Type: Permanent

Salary: 20 to 25 L

Vashi Location

Job Summary

An Art Director for social media / Digital Marketing is a creative leader responsible for shaping the visual and creative direction of a company's or organization's social media presence. They work closely with marketing and content teams to create engaging and visually appealing content that aligns with brand identity and effectively communicates the message to the target audience.

Key Responsibilities:

· Creative Direction: Set the visual and creative direction for social media content, ensuring that it aligns with the brand's identity and messaging strategy.

· Content Creation: Collaborate with content creators, designers, photographers, and other team members to develop visual assets, including images, graphics, videos, and animations, for social media platforms.

· Concept Development: Brainstorm and develop creative concepts and ideas for social media / digital marketing campaigns and posts that resonate with the target audience.

· Visual Identity: Ensure that all social media content maintains a consistent and unified visual identity and adheres to brand guidelines.

· Design Standards: Establish and maintain design standards and guidelines for social media content, ensuring a cohesive and qualified look and feel.

· Community Engagement: Monitor social media engagement and interact with the audience, leveraging design to foster positive connections with followers.

· Content Calendar: Collaborate with content planners and managers to create and manage a content calendar that aligns with marketing and business objectives.

· Analytics and Optimization: Analyze performance metrics and user engagement data to optimize future content strategies and creative decisions.

· Stay Updated: Keep up-to-date with social media trends, emerging design technologies, and best practices to guide creative decisions.

Qualifications

· Bachelor's or Master's degree in Graphic Design, Fine Arts, Marketing, or a related field.

· Extensive experience in creative and design roles, with a strong portfolio showcasing social media content and leadership experience.

· Proficiency in design software and tools such as Adobe Creative Suite, Sketch, Figma, or others relevant to the design field.

· Strong leadership, management, and team-building skills with a proven track record of leading and developing creative teams.

· Excellent communication and presentation skills to convey creative concepts and strategies to various stakeholders.

· A deep understanding of design principles, social media trends, and best practices.

· Strong problem-solving skills and the ability to think critically about creative and design challenges.

· Exceptional attention to detail and a commitment to delivering high-quality creative work.

· Adaptability to changing project requirements and timelines.