Strategist, SEO

TITLE Strategist, SEO

DEPARTMENT Earned Media

DIVISION NP Digital Canada

LOCATION Remote – Canada

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This is a newly created role to support our growing SEO team.

NP Digital Canada is seeking an energetic, passionate, and strategic SEO Strategist to support the growth of our rapidly expanding Canadian business. We are looking for an experienced individual with a proven track record of formulating SEO recommendations and producing results.

In this role you will handle the day-to-day management of SEO accounts. You will be responsible for implementing data-backed SEO strategies to maximize campaign performance and creating and presenting client performance reports.

You will also help lead client strategy for some of NP Digital's key clients in Canada. A large portion of your time will be dedicated to client support, and deliver. However, we do want this person to have a huge passion for innovation, given that the SEO landscape is constantly shifting.

You will be responsible for ensuring that both our clients and our team's SEO strategy is working well and delivering industry-leading SEO work by identifying ways to make our SEO practice more effective and efficient, working alongside our Content Manager and SEO members.

A critical component of this role is the ability to innovate. This includes supporting the overall growth of the business, execution, providing strategic thinking, participating in thought leadership, and contributing to NPD globally with innovative thinking on SEO and GEO.

The ideal candidate for this role is someone with 4+ years of SEO experience, with a strong focus on all components of SEO and content marketing (on-page, off-page, link building, technical, e-commerce, local, international, etc.)

Last but not least, you should have a clear vision of where the SEO industry is going and contribute to developing new offerings for emerging areas.

To qualify, candidates must reside and be eligible to work in Canada. Toronto-based is ideal as some light travel will be required.

ABOUT THE RESPONSIBILITIES

In this role, you will report directly to the SEO Director and SVP Product and be responsible for SEO strategy with a focus on customer satisfaction.

Responsibilities include but are not limited to:

• Ownership and strategic direction over complex SEO campaigns with no oversight needed
• Ongoing optimization efforts to meet campaign objectives, including SEO audits to identify technical issues, keyword research and mapping, metadata development, on-page and website development revisions based on performance targets and client objectives
• Daily use of reporting, analytics, and trend tools
• Assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client
• Assist SEO Managers in the mentorship and coaching of SEO Specialists
• Collaborate with Content team, Digital PR team and other subject matter experts as necessary to provide best in class multi-channel digital marketing services
• Contribute to the development of departmental processes and best in class deliverables and templates
• Contribute to SEO Department meetings with industry news, training & coaching opportunities, and sharing

ABOUT YOU

• Experience with analytical tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Looker Studio, STAT, BrightEdge, SEO Monitor, etc. to analyze organic search and analytics data to make specific data-driven recommendations
• 4+ Years’ experience in the organic search industry, with a minimum of 2 years personally managing SEO strategy for clients
• Full confidence and expert delivery in interfacing with clients and collaborating with other departments
• Successful & strong storytelling with data via deliverables and monthly reports
• Deals with risk and uncertainty with ease
• Understands and prioritizes what’s important
• Quickly sense what will help/hinder progress, eliminates roadblocks, and maintains focus on the big picture
• Creates or contributes to an environment where each team member feels important and can receive credit for their role in success and achievement
• Experience conducting successful SEO campaigns with large, enterprise, or Fortune 500 brands
• Demonstrate resourcefulness and the initiative to lead advanced SEO projects
• Demonstrated success in developing and executing successful SEO campaigns
• Strong organizational skills, attention to detail, and project management
• Excellent verbal & written communication skills
• Demonstrated strong performance in prior roles, with increasing levels of responsibilities
• Comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of SEO or digital marketing knowledge
• Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on SEO industry topics
• Ability to educate and share industry knowledge with less experienced team members
• Ability to remain agile and collaborative in a constantly evolving work environment

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• SEO Strategist (typically 3-4 years)
• Senior SEO Strategist (typically 4-5 years)
• SEO Manager (typically 5-7 years)
• SEO Director (typically 8+ years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• Robust 100% employer-paid top-of-the-line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
• Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
• Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT THE COMPENSATION

• Base Salary: CAD $90,000.00 to $100,000.00; depending on experience and skills

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.