Meta Ads Specialist for Lead Generation (3+ Years Experience + Proven Results)

Meta Ads Specialist for Lead Generation (3+ Years Experience + Proven Results)

Job Summary

We are seeking an experienced Meta Ads Specialist with a proven track record in lead generation to join our dynamic digital marketing team. The ideal candidate will have over three years of hands-on experience managing and optimizing advertising campaigns on Facebook and Instagram, with demonstrated success in generating high-quality leads. This role requires a strategic thinker with deep knowledge of digital marketing tools and analytics to drive impactful results for our clients across various industries, including e-commerce and service-based businesses.

Duties

• Develop, implement, and optimize targeted lead generation campaigns on Meta platforms (Facebook and Instagram) to meet client objectives
• Conduct comprehensive keyword research to identify high-converting audiences and ad placements
• Manage advertising budgets effectively, ensuring maximum ROI while maintaining campaign performance
• Utilize tools such as Google Analytics, Google Tag Manager, DoubleClick, and Google AdWords to track, analyze, and report campaign performance
• Create compelling ad copy and visuals aligned with marketing strategies to attract potential leads
• Perform A/B testing on ad creatives, audiences, and bidding strategies to continuously improve campaign results
• Monitor industry trends in digital marketing, SEO, and social advertising to recommend innovative strategies
• Collaborate with clients and internal teams to align campaign goals with overall marketing objectives

Skills

• Extensive experience with Facebook Advertising, Google Ads (AdWords), and Google Analytics
• Strong knowledge of SEO principles and keyword research techniques for effective audience targeting
• Proficiency in using Google Tag Manager for tracking conversions and user interactions
• Expertise in budgeting for paid campaigns across multiple platforms while optimizing spend for lead quality and volume
• Familiarity with e-commerce platforms and digital marketing strategies tailored for online sales growth
• Ability to analyze data insights to refine campaigns and demonstrate measurable results
• Excellent communication skills for presenting campaign performance reports and strategic recommendations
• Proven ability to manage multiple projects simultaneously in a fast-paced environment

This role offers an exciting opportunity for a results-driven digital marketing professional passionate about leveraging Meta advertising platforms to generate quality leads. Candidates should demonstrate a strong portfolio of successful campaigns backed by measurable outcomes.

Pay: $17.20-$25.00 per hour

Work Location: Hybrid remote in Concord, ON L4K 4M8