Job Overview

Content Marketing Specialist reporting to the Director of Content Strategy at Nasdaq Financial Technology’s Capital Markets Technology solutions.

Key Responsibilities

Develop and execute content marketing strategies for Nasdaq’s Capital Markets Technology offerings, including editorial planning that supports product launches, campaigns, events, and key business priorities.

Create, write, and edit a range of content formats—including long‑form articles, blogs, research reports, case studies, webinars, infographics, video scripts, and social posts—in partnership with business and product subject matter experts.

Align content deliverables with demand generation goals and integrated marketing campaigns, tailoring content to different stages of the B2B marketing funnel to support awareness, engagement, and pipeline growth.

Optimize content for traditional SEO and AI‑assisted search, working with digital stakeholders to improve visibility, track performance, and support measurable content impact.

Manage multiple content projects from concept through publication, coordinating with product marketing, sales enablement, digital marketing, PR/communications, design, legal, agencies, and freelance contributors to maintain quality, consistency, and timely delivery.

Required

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.

5+ years of experience in content marketing, content strategy, or editorial roles with a focus on B2B marketing and financial services.

Proven ability to create high‑quality content, with strong writing, storytelling, and editing skills, and the ability to translate complex financial or technical topics into clear, engaging narratives for target audiences.

Experience developing content strategies aligned to business goals, marketing campaigns, and the buyer journey, including managing editorial calendars and meeting deadlines.

Strong project management, organizational, communication, and collaboration skills, with experience working across matrixed teams and incorporating feedback from cross‑functional stakeholders.

Preferred

Qualifications

Experience in capital markets, fintech, or enterprise financial services.

Familiarity with digital content distribution channels, including web, email, social, SEO, and content management systems.

Experience with marketing automation, content marketing platforms, SEO tools, analytics tools, or emerging content creation technologies, including generative AI tools.

Location

Toronto – hybrid work model; at least 3 days a week in‑office. The position is located in Toronto.

Compensation & Benefits

Base pay range: $84,000 – $115,000. Additional compensation includes an annual bonus/commission and equity incentives. The role also offers comprehensive health, dental, vision, and retirement benefits, as well as paid time off and other perks.

Equal Opportunity Employment

Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities and provide reasonable accommodations for individuals with disabilities.