Game Data Analyst (Junior - Senior) - Onsite Thailand

Position Summary

• The Senior Game Data Analyst is responsible for analyzing game performance and player behavior to generate insights

that directly improve gameplay, retention, monetization, and live operations.

• This role acts as a key analytical partner to Game Directors, Product Managers, and Live Ops teams, translating data into

clear, actionable recommendations.

• The Senior Game Data Analyst is expected to go beyond reporting and play an active role in decision-making, experimentation, and game optimization.

Mission & Objectives

• Drive data-informed decisions across game design, live ops, and monetization.
• Identify opportunities to improve player experience and business performance through analytics.
• Set a high bar for insight quality and analytical rigor within the game analytics team.

Scope of Responsibility

The Senior Game Data Analyst owns analytics across:

• Gameplay & Player Behavior Analysis
• Retention, Engagement & Cohort Analysis
• Monetization & Economy Performance
• Live Ops & Event Performance
• Experimentation & A/B Testing

Key Responsibilities

Game Performance & Player Behavior Analysis

• Analyze player behavior across core loops, levels, and features.
• Identify friction points, drop-offs, and engagement drivers.
• Translate gameplay data into actionable insights for game design improvements.

Retention, Monetization & Live Ops Analytics

• Monitor and analyze retention, churn, ARPU, ARPPU, and conversion funnels.
• Evaluate the performance of in-game events, promotions, and live ops activities.
• Support optimization of game economy and monetization strategies.

Experimentation & Decision Support

• Design and analyze A/B tests and experiments for game features and live ops.
• Define success metrics and interpret experiment results accurately.
• Provide clear recommendations based on experimental evidence.

Insight Communication & Stakeholder Collaboration

• Present insights and recommendations to Game Directors, Product Managers, and stakeholders.
• Build strong data narratives that explain what happened, why it happened, and what to do next.
• Act as a trusted analytics partner in cross-functional discussions.

Analytics Quality & Mentorship

• Review and challenge analyses to ensure accuracy and relevance.
• Mentor junior analysts in analytical thinking and game metrics.
• Contribute to analytics frameworks, templates, and best practices.

Key Working Relationships

• Head of Game Data Analysis
• Game Data Expat / Analytics Advisors (if applicable)
• Game Directors & Product Managers
• Live Ops & Monetization Teams
• Data Platform / Engineering

Success Metrics (How Success Is Measured)

• Insights are consistently used in game design and live ops decisions.
• Improved understanding of player behavior and game performance.
• High-quality, actionable analysis delivered on time.
• Positive impact on retention, engagement, and monetization metrics.
• Strong collaboration and trust with game and product teams.

Required Skills & Experience

Experience

• 2 - 5 years of experience in game analytics or product analytics, preferably in mobile or live-service games.
• Hands-on experience analyzing player behavior, retention, and monetization.
• Experience supporting game teams with data-driven decision-making.

Analytical & Technical Skills

• Strong proficiency in SQL.
• Experience with BI tools and data visualization.
• Solid understanding of cohort analysis, funnels, and experimentation.
• Familiarity with game metrics and KPIs.

Soft Skills

• Strong problem-solving and critical thinking skills.
• Ability to translate complex data into clear, actionable insights.
• Excellent communication and storytelling abilities.
• Comfortable working in fast-paced, iterative game development environments.