Growth Marketer - Paid Media & Performance

About the Company

We are a successful financial services firm based in Toronto, helping Canadians regain control of their financial future with compassion, clarity, and confidence. Our marketing team is highly data-driven and performance-focused.

We’re hiring a Growth Marketer to take ownership of our paid acquisition engine and turn it into a predictable, scalable growth channel.

Role Mission

Generate high-quality leads that convert into filed clients, efficiently and at scale.

This is not a campaign babysitting role. This is a true growth ownership role with performance incentives and direct revenue impact.

Core Responsibilities

Growth & Acquisition Strategy

• Own the paid growth roadmap across Google & Meta
• Design full-funnel acquisition strategies aligned with business goals
• Continuously identify new growth opportunities and channels, including emerging paid platforms and community-driven acquisition sources

Campaign Execution & Optimization

• Build, launch, manage and scale campaigns across:
• Google Search, Display, YouTube
• Meta (Facebook & Instagram)
• Community-based acquisition channels, including targeted groups
• Own bids, budgets, pacing, and performance optimization
• Improve CPL, CVR, Quality Scores, and overall acquisition efficiency

Creative & Testing Engine

• Create and test new ad concepts weekly (copy, creative, offers, formats)
• Develop and test community-based acquisition messaging for platforms
• Run disciplined A/B and multivariate testing programs
• Develop audience, messaging, and funnel experiments

Technical Performance & Tracking

• Ensure conversion tracking integrity across platforms and community sources
• Own GA4, Tag Manager, pixels, events, and attribution
• Identify and fix funnel leaks from click to filed

Reporting & Insights

• Produce clear weekly and monthly growth reports across paid and community acquisition channels
• Translate performance data into action plans and priorities
• Partner with marketing & leadership on continuous improvement

Compensation Structure

This role is a performance-based compensation package tied directly to results. The stronger the results, the higher your total earnings.

What You Bring

• 3+ years of hands-on growth marketing & paid acquisition experience
• Deep expertise in Google Ads & Meta Ads
• Strong technical fluency:
• GA4, Tag Manager, pixels, events, conversion APIs
• Attribution models and funnel analysis
• Proven ability to scale lead gen while improving quality & efficiency
• Obsession with testing, learning, and optimization
• Comfort operating with real ownership and accountability

What Success Looks Like

• Consistently improving CPL and file conversion rates
• Clear, structured testing cadence
• Predictable, scalable lead growth
• High confidence in tracking and reporting integrity

Why You’ll Love This Role

• Real ownership over growth and revenue outcomes
• Performance-based upside with no ceiling
• Collaborative, fast-moving team
• Flexible schedule with long-term potential