Senior Business Analyst Dynamics 365

Key Responsibilities:

• Partner with business stakeholders to translate business goals into Customer Insights and Event Management capabilities.
• Define clear functional requirements, user stories, and data needs aligned with long-term product vision.
• Design and hands-on configure segments, customer journeys (real-time and outbound), consent management, and event-driven experiences.
• Configure and manage event solutions including registration flows, event journeys, and attendance-based triggers.
• Support the delivery from functional design through deployment, ensuring high-quality configuration, testing, and documentation.
• Lead troubleshooting and continuous improvement across journeys and event workflows.
• Contribute to platform roadmap, prioritization, and adoption strategy.

Knowledge, Skills & Experience:

1.Bachelor’s degree in Business, Computer Science, Marketing Technology, or equivalent experience.

2.Strong hands-on experience with Dynamics 365 Customer Insights (Journeys & Data) and Event Management.

3.Proven experience configuring customer journeys, segments, consent management, and event-driven workflows.

4.Hands-on experience with standard and custom events used for real-time journey triggering.

5.Strong understanding of customer data models, segmentation logic, and event lifecycle processes.

6.Ability to operate as a senior BA who configures and validates solutions, not only documents requirements.

7.Excellent stakeholder engagement and communication skills.

8.Experience working in Agile environments; Azure DevOps experience is a plus.

9.Proactive, ownership-driven mindset with high autonomy.