Director of Marketing and Digital Media

General Summary: TheDirector of Marketing and Digital Media oversees the Zoo's digital presence,including website management, advertising, social media, and email campaigns.Under the direction of the Senior Director, the Director ensures consistentbrand management, develops ad / marketing campaign strategy, evaluates metrics,adjusts tactics as warranted, and provides detailed analysis in post-campaignreports.

The Director overseesthe Digital Media Coordinator, and is responsible for vendor management,billing, and accounting. This position works collaboratively with internal departmentsto develop campaigns, promotions, and opportunities to drive visitation andincrease membership. Additionally, the Director of Marketing and Digital Mediawill support the Zoo's mission to save wildlife and protect wild places andcontribute to its environmental, social, governance sustainability,conservation, education, and DEAI (Diversity, Equity, Accessibility, andInclusion) goals.

EssentialFunctions:

PrimaryFunctions:

• Underthe direction of the Senior Director of Marketing and Communication,participate in the comprehensive management of the marketing program, execute advertisingcampaigns, and development of new promotions and initiatives to drivevisitation and generate new revenue;
• Manage all aspects of the Zoo's social media and web marketingstrategies and initiatives; develop content and facilitate social mediaoutreach and messaging across the Zoo's channels;
• Oversee social mediaadvertising buys, manage budget and accounting;
• Oversee digital mediacontent creation, posting, and comment response for social media, onlinereviews, and interactive content on the website;
• Create video andphoto content to support marketing messaging and enhance the Zoo's engagement;
• Ensure accurate representation of the Zoo's branded voice in allexternal facing digital communications;
• Managethe annual calendar, content, and execution of Zoo email communications;
• Manage and improve email capture systems and subscriptiondatabases;
• Manage website messaging and graphics. Monitor site analytics, andconduct critical assessments to analyze return on investment, opportunities forgrowth and areas for improvement. Provide relevant data and reports to internaldepartments on a quarterly basis;
• Contributeto the development, implementation, and facilitation of annual marketing plans;
• Actas liaison with Zoo vendors for digital media and website programming and development;
• Overseeall digital media projects and manage the digital media coordinator;
• Writeand assist in development of on-grounds signage and collateral materials;
• Fostera success oriented and accountable team environment;
• Performother duties as assigned; and,
• Adhereto all policies and procedures of the Zoo.

Communication(Internal and External):

• Maintainvendor relationships as needed;
• Managethe emergency alerts protocol as it relates to the website (i.e. inclementweather response or unexpected closures).

Managementof Resources (Financial, Human Resources, Facilities):

• Managethe Zoo's day-to-day website updates using internal WordPress contentmanagement system; maintain overall message, content and activity;
• Managethe inventory and maintenance of digital media equipment (video cameras, stillcameras etc.);
• Manageinput of Marketing Department invoices into Financial Edge for approval by theSenior Director of Marketing and Communications; and,
• Allocatestaff to assist other departments as needed for cross utilization of skills andmanpower.

MinimumQualifications:

Education

• Bachelor'sdegree in marketing, advertising, business, communications, or another relatedfield required.

Experience/Training:

• Minimum of fiveyears of direct experience in social media, editing, and publications.
• Projectmanagement experience in digital media, marketing, and content development;
• Familiarity withworking under deadlines and writing for variedaudiences;
• Familiarity withdigital content editing tools such as Adobe Premiere;
• Validdriver's license.

TraitsDesirable:

• Abilityto work with individuals from a wide variety of ethnic, cultural, and economicbackgrounds;
• Abilityto communicate effectively;
• Strongorganizational skills; and,
• Excellentwritingskills.

Equipment:

• Mustbe able to operate a variety of machines and equipment including computer,telephone, scanner, copier, fax, two-way radio, golf cart, vehicles, etc.

WorkingConditions:

• Mustbe able to stand and remain active for an eight-hour shift;
• Mustbe able to walk large areas of the Zoo as needed;
• Mustbe able to work in an outdoor weather environment in all seasons and weather,including heat/humidity, cold temperatures, and/or wet conditions;
• Abilityto work a flexible schedule to include weekends, holidays, and special events;and,
• Mustbe able to exert up to 35 pounds of force to lift, push, pull, carry, orotherwise move objects.
• Exposure to potential environmental hazards such as poison oak/ivy,uneven terrain, insect bites/stings, and Hepatitis B depending on the position.

Benefits

• We offer an excellent benefitspackage including 24 days of Paid Time Off (PTO), Sick and Safe Leave, and 2paid holidays.
• Eligible formedical, dental, vision, short- and long-term disability and life insurance.
• 401(k) with employer match.

Disclaimer

Thestatements above are intended to describe the general nature and level of workbeing performed by employees assigned to this classification. They arenot intended to be construed as an exhaustive list of all responsibilities,duties and/or skills required of all personnel so classified. Therefore,management reserves the right to revise the job or to require that other ordifferent tasks be performed when circumstances change.

Employment Type: FULL_TIME