Marketing Technology Manager

Position: Marketing Technology Manager Role

Location: Conklin

Lead marketing technology initiatives as a strategic Manager aiming for data-driven customer experiences. Drive web personalization and AI projects from strategy through execution and analysis in a hybrid work setting.

In this pivotal role, you will enhance customer engagement through sophisticated digital marketing practices. Collaborating with stakeholders, you'll spearhead campaigns that leverage AI-driven insights and comprehensive data analytics. The ideal candidate is tech-savvy and eager to develop expertise in personalization while fulfilling key responsibilities around compliance and project management.

Key Responsibilities:

• Manage web personalization campaigns using Adobe Target
• Collaborate with teams to define campaign objectives
• Analyze performance metrics to derive insights
• Identify AI opportunities for marketing automation
• Serve as the point of contact for compliance

Requirements

• 3-4 years in digital marketing technology roles
• Strong communication and stakeholder management skills
• Excellent project management and attention to detail
• Ability to learn new technologies quickly
• Familiarity with personalization platforms is a plus

Elevate customer experiences by mastering marketing technology and optimizing data-driven strategies for impactful campaigns.

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