Marketing Manager

Long Point Eco-Adventures

Marketing Manager

Location: St. Williams (Turkey Point), Ontario (on-site)

Reports To: General Manager

Position Type: Full-Time

About Long Point Eco-Adventures:

Nestled in the heart of Ontario’s Carolinian forest and just minutes from the shores of Lake Erie, Long Point Eco-Adventures is a four-season boutique eco-adventure resort offering unforgettable outdoor experiences.

From ziplining and axe throwing to glamping, stargazing in our observatory, and elevated culinary experiences at our Marshview Patio and Bar, we create meaningful moments that connect people to nature and to each other.

We welcome families, couples, friends and groups, delivering everything from day adventures and weekend getaways to large-scale retreats and signature events.

As a growing, entrepreneurial business, we are constantly evolving, expanding our offerings, refining our guest experience, and finding new ways to stand out in Ontario’s tourism landscape.

Our culture is work hard, play hard: we are nimble, move quickly, support each other, and bring energy, creativity, and pride to everything we do.

Role Overview:

Long Point Eco-Adventures is seeking a self motivated, creative, data-driven, and hands-on Marketing Manager to own and elevate our brand across all channels.

This is a dynamic role responsible for marketing strategy and execution, spanning digital, traditional, partnerships, communications, and events. You will play a key role in growing brand awareness, increasing engagement, and driving bookings through a mix of innovative and proven marketing approaches.

We’re an entrepreneurial, fast-paced tourism business with a work hard, play hard culture and we’re looking for someone who thrives in that environment.

Key Responsibilities: Brand & Marketing Strategy

• Develop and execute a comprehensive marketing strategy aligned with business goals
• Own and evolve the LPEA brand across all channels
• Analyze booking, activity, and restaurant sales data to inform marketing strategy, campaigns, and priorities
• Identify growth opportunities, new audiences, and revenue-driving initiatives

Budgeting & Performance Management

• Develop and manage the marketing budget, allocating spend across channels to maximize impact
• Own a weekly marketing and revenue dashboard (ROMI), tracking marketing performance across bookings, activities, accommodations, restaurant sales and corporate bookings and report on performance
• Analyze booking, activity, and restaurant sales data to identify trends, gaps, and opportunities
• Translate insights into clear, actionable marketing strategies and campaign adjustments
• Partner with operations and leadership to align marketing efforts with revenue targets and capacity
• Continuously test, learn, and optimize campaigns based on data and insights

Digital Marketing & Advertising

• Lead digital marketing strategy and execution across paid and organic channels
• Manage and optimize Google Ads and paid social campaigns to maximize ROI
• Track and analyze performance using Google Analytics and other tools
• Oversee website performance, content updates, SEO, and conversion optimization
• Maintain and optimize Google Business listings

CRM & Customer Engagement

• Utilize HubSpot CRM to manage email marketing and customer engagement
• Develop automated workflows and lead-nurturing strategies
• Monitor campaign performance and continuously optimize segmentation and content

Content, Influencer & PR

• Oversee content creation across social media, email, and web
• Plan and execute influencer and creator partnerships to grow brand awareness
• Lead public relations efforts, including media outreach, press releases, and relationship-building with journalists and tourism partners
• Identify and secure media opportunities that position the brand and drive demand
• Ensure consistent storytelling and brand voice across all touchpoints

Partnerships & Traditional Marketing

• Build and manage partnerships with tourism organizations, local businesses, and media
• Plan and execute print campaigns (brochures, ads, publications, billboards)
• Collaborate with partners to expand reach and drive bookings

Events & Experiences

• Lead marketing and promotion of festivals, seasonal events, and on-site experiences
• Support event ideation and execution in collaboration with the operations team

Collaboration & Execution:

• Work cross-functionally with operations, sales, and leadership
• Manage external vendors (agencies, freelancers, media partners)
• Stay current on marketing trends, tools, and best practices

Qualifications

• Degree or diploma in Marketing, Business, Communications, or related field
• 3 - 5+ years of experience in marketing, preferably in tourism, hospitality, or experiential businesses
• Strong experience with HubSpot CRM, Google Analytics, and Google Ads
• Proven ability to develop and execute multi-channel marketing strategies
• Experience with website management, SEO, and digital performance optimization
• Background in influencer marketing, PR and traditional/print campaigns is an asset
• Excellent written and verbal communication skills
• Strong attention to detail
• Highly organized, creative, noble self starter who is able to manage multiple priorities

Who You Are

• A team player with a strategic mind who also loves to execute
• Accountable and reliable, you follow through and deliver results
• Creative, curious, and always looking for better ways to do things
• Adaptable and comfortable in a fast-moving environment
• A strong communicator and collaborative team player
• Energized by building something and making a real impact
• An adventurous nature lover

How We Work…aka Our Team Values:

Open & Respectful Communication

We speak honestly, listen actively, and assume positive intent.

• Give candid, kind feedback
• Raise issues early
• Listen to understand

Accountability & Ownership

We take responsibility, follow through, and provide clear direction.

• Own outcomes, not just tasks
• Set clear expectations
• Do what we say we will do

Collaboration & Support

We work as a team where people feel valued and supported.

• Help others succeed
• Share credit
• Step in when teammates need support, we aren’t ‘above’ any role at LPEA

Growth & Continuous Improvement

We are curious, creative, and always improving.

• Look for better ways
• Try new ideas
• Learn from mistakes

Flexibility & Open-Mindedness

We stay adaptable and seek to understand before judging.

• Be willing to adjust
• Consider different perspectives
• Find solutions, not standoffs

Joy & Positive Energy

We bring fun, joy, and positivity to the experience.

• Celebrate wins
• Create memorable moments
• Keep the atmosphere uplifting

Team Perks:

• Work in a beautiful eco-tourism setting
• Access to unique activities, including ziplining, guided hikes, and Joro Outdoor Spa
• Discounts at our onsite restaurant and brewery
• Competitive compensation and opportunities for growth

To Apply:

What are you waiting for?

Come join the team and adventure by submitting your resume and cover letter to angela@lpfun.ca with the subject line: “Marketing Manager Application”

Posting closes 5pm EDT Monday, May 18, 2026.

Only those selected for an interview will be contacted. Thank you in advance for your interest!