B2C Product Marketing

Job Title: Product Marketing Manager – Consumer / Provider Products Location: Gurugram & Pune Experience: 8–12 Years Role Overview We are seeking an experienced Product Marketing Manager to lead strategy and execution of go-to-market (GTM) initiatives for consumer and provider-focused products. This role will be responsible for developing compelling messaging, positioning, and marketing assets, while working closely with cross-functional stakeholders in a matrixed environment. The ideal candidate will bring strong communication, project management, and content development expertise, with the ability to operate independently and deliver high-impact marketing outcomes.

Note - We are considering candidates with Healthcare or FMCG domian experience working as a B2C Product Marketing Key Responsibilities - Lead strategy and execution of go-to-market plans for new product launches and enhancements

• Develop clear and differentiated product messaging, positioning, and naming
• Create and maintain product-specific and product-family marketing materials
• Assess and interpret stakeholder needs and business requirements
• Identify and implement marketing solutions for complex or non-standard requests
• Act as a subject matter expert for assigned product lines
• Work independently with minimal guidance, escalating only complex challenges
• Manage multiple deliverables while ensuring quality, consistency, and timely execution Required Qualifications - Bachelor’s degree in Marketing, Communications, Public Relations, or related field (preferred)
• Minimum 5+ years of experience in marketing, communications, or public relations
• 5+ years of project management experience in a matrix organization
• 5+ years of professional writing and editing experience
• Strong proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Proven ability to manage, prioritize, and deliver multiple projects simultaneously
• Strong organizational and stakeholder management skills Preferred Qualifications - Experience in the Healthcare domain
• Exposure to consumer and provider marketing
• Experience working in regulated environments Core Competencies - Product Marketing & Go-to-Market Strategy
• Content Development & Messaging
• Stakeholder Management
• Project & Program Management
• Problem Solving & Adaptability
• Execution Excellence Application Process Interested candidates can share their profiles or reach out for more details: Email: abhishek.m@livecjobs.com Phone: +91-9154908075