Assistant/Deputy Manager- Branding (BTL Activities)

• Implement brand strategies aligned with overall business objectives of the Unit, strengthening market positioning and brand identity.
• Plan, execute, and evaluate integrated B2C marketing campaigns across multiple channels to drive awareness, engagement, and conversions.
• Lead on-ground branding initiatives, including health camps, check-up drives, seminars, and community outreach programs.
• Conduct market research to analyze target audiences, competitor activities, and industry trends to inform strategic decisions.
• Drive community and corporate activations to enhance brand visibility and generate qualified leads.
• Manage public relations activities, including media communication, press releases, and handling communication during crisis situations.
• Enhance patient/customer engagement through feedback collection, testimonials, and in-facility activation programs.
• Oversee distribution and visibility of offline marketing materials, ensuring consistent brand representation.
• Monitor and optimize BTL marketing performance using key metrics such as footfall, leads, and conversion rates.
• Manage marketing budgets effectively, ensuring optimal allocation of resources and cost control across campaigns.
• Coordinate with vendors and maintain inventory of branding and promotional assets.

Interested candidates kindly drop your resume at himanshu.rathore@livasahospitals.in or call at 6366458152.