Paid Media Specialist

Location: Toronto, Ontario

Employment Type: Full-Time, Permanent

Work Arrangement: On-site

About Us

At Lisa Gozlan, we inspire confidence and personal style through elevated, modern design. Our boutiques are at the heart of this vision—creating spaces that foster connection, discovery, and self-expression. As we continue to grow, we remain dedicated to crafting timeless pieces while delivering exceptional client experiences both in-store and beyond.

The Role The Paid Media Specialist is responsible for executing and optimizing paid media campaigns across Meta, TikTok, and Google, ensuring all activity is aligned with brand standards and performance objectives. This role is centred on precise in-platform execution, performance monitoring, and continuous testing to support ongoing growth.

Reporting to the Ecommerce Manager, the Paid Media Specialist will play a key role in bringing campaigns to life, maintaining a high level of accuracy, organization, and consistency across all paid channels. In addition to paid media, this role will support email marketing and e-commerce initiatives to ensure a seamless and cohesive customer journey across all touch points.

This is a new role within the organization.

Paid Media Execution & Optimization (Primary Focus) – 85%

• Support the day-to-day execution of campaigns across Meta, TikTok, and Google Ads
• Build and launch campaigns following established strategy and structure
• Assist in setting up ad sets, audiences, budgets, and tracking
• Monitor daily and weekly performance and flag any issues or notable changes
• Track key metrics such as ROAS, CPA, CVR, and AOV
• Support ongoing testing across:
• Ad creative (images, video, messaging)
• Audiences
• Campaign structure and setup
• Implement A/B tests and document results and learnings
• Maintain organized and consistent campaign structures across prospecting, retargeting, and retention
• Assist in building regular performance reports (daily, weekly, monthly)
• Highlight trends and provide observations to support optimization decisions
• Support landing page testing initiatives in collaboration with the ecommerce team
• Ensure campaigns are set up accurately and running efficiently

Email Marketing (Support Role) – 10%

• Assist with building and scheduling campaigns in Klaviyo
• Support maintenance of core flows (welcome, abandoned cart, post-purchase)
• Help execute email acquisition initiatives (lead forms, popups, landing pages)
• Support alignment between paid media and email campaigns

E-Commerce (Support Role) – 5%

• Assist with on-site merchandising and promotional updates
• Help ensure landing pages align with active campaigns
• Share observations from paid traffic behavior to support CRO improvements

Qualifications

• 2–4 years of experience in paid media (e-commerce preferred)
• Post-secondary education in Marketing, Business, Communications, or a related field is preferred
• Hands-on experience with Meta Ads Manager
• Exposure to Google Ads and/or TikTok Ads
• Basic understanding of A/B testing and campaign optimization
• Familiarity with Klaviyo or similar email platforms is an asset
• Strong attention to detail and execution skills
• Comfortable working with data in Excel or Google Sheets
• Eagerness to learn and grow in a performance marketing role

Why You’ll Love Working Here

• Compensation: $55,000 - $70,000, commensurate with experience and qualifications
• 14 days paid vacation
• Additional day off for your birthday
• Comprehensive health benefits
• Additional company perks, including summer Fridays off
• Exclusive employee discount on Lisa Gozlan products
• Opportunity to grow with a fast-growing luxury jewelry brand

Ready to Take the Next Step?

If you are passionate about paid media, enjoy working in-platform, and are motivated by improving performance through testing and optimization, we would love to hear from you.

Apply now and become part of the Lisa Gozlan team.

Lisa Gozlan Jewelry Inc. is committed to creating an inclusive and accessible workplace. We welcome applications from all qualified individuals and will provide reasonable accommodations throughout the recruitment and selection process. If you require accommodation at any stage of the process, please let us know.

Ai Disclosure.

We do not use artificial intelligence to screen or assess applicants for this position. All hiring decisions at every stage are made by humans.