Junior SAAS Product Marketing Specialist (India)

Position: SaaS Product Marketing Specialist

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Experience- 1-2yrs

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Location: Remote

\nTiming: 3 PM – 12 AM IST\n

SAAS Marketing Experience is MUST

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Key Responsibilities

\n1. Product Positioning & Messaging\n

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• Research competitors and ICPs using tools like G2, Capterra, and LinkedIn.

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• Ensure all communication (website, campaigns, ads) aligns with core messaging.

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\n2. Content Marketing\n

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• Research, write, and publish blogs, landing pages, and case studies.

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• Upload and optimize content on Webflow CMS.

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• Distribute content through emails (Mailchimp / HubSpot) and LinkedIn posts.

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• Repurpose long-form content into short-form posts, carousels, and email snippets for LinkedIn Consumption.

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\n3. SEO & Organic Growth\n

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• Perform keyword research using Ahrefs / SEMrush / Google Keyword Planner.

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• Optimize website pages for target keywords (meta tags, headings, alt text – On Page SEO).

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• Build high-quality backlinks (Off Page SEO) via guest posting, SaaS directories, and partner blogs.

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• Get product listed and optimized on Product Hunt, G2, Capterra, GetApp, SaaSWorthy, etc.

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• Monitor performance using Google Search Console, Google Analytics (GA4), and Ahrefs.

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\n4. Social Media & Brand Building\n

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• Manage company pages on LinkedIn and X (Twitter).

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• Create and post regular updates, carousels, and short-form content.

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• Track engagement and growth using Shield / LinkedIn Analytics.

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• Engage in founder-led storytelling and thought leadership posts.

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• Participate in relevant online communities (LinkedIn groups, Slack, Reddit).

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\n5. Performance Marketing\n

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• Use UTMs, GA4, and Looker Studio for tracking and reporting.

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• Continuously test ad creatives, CTAs, and audience segments.

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\n6. Email & Marketing Automation\n

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• Track open rates, click rates, and conversions, and optimize accordingly.

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\n7. Analytics & Reporting\n

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• Set up tracking dashboards using Google Analytics.

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• Monitor key SaaS metrics: Website traffic, MQLs, sign-ups, activation rate, CAC.

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• Provide weekly and monthly performance reports with actionable insights.

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\nRequirements\n

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• 2–4 years of hands-on experience in B2B SaaS marketing (preferably early\u0002stage).

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• Proven experience in SEO, content, social media, and paid marketing.

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• Working knowledge of tools: Google Analytics, GA4, Google Ads, LinkedIn Ads, Ahrefs/SEMrush, HubSpot, Webflow, Mailchimp.

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• Robust writing and analytical skills.

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\nAbout Us\nWe’re an early-stage HR-Tech SaaS startup with an Agentic AI-powered product and a newly launched website. We’re looking for a hands-on SaaS Growth Marketer who can execute across all core channels — content, SEO,social media, performance marketing, and analytics — to drive traffic, trials, and conversions