Conversion Rate Optimization Manager

Conversion Rate Optimization Manager

Location – Remote, India

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career, you become part of a team of Egnyters that are doers, thinkers, and collaborators who embrace and live by our values:

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ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations, helping customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visit

Around Egnyte’s core products: Egnyte Connect (Content Collaboration platform), and Egnyte Protect (Data Protection and Threats Analysis), there's a vast Ecosystem of 3rd party applications integrated with Egnyte. Our Ecosystem Team specializes in building integration apps, SDKs and adoption tools, allowing for 3rd party integrations with Egnyte, and also leading development with most crucial partners like Google or Microsoft. Team owns separate infrastructure (Kubernetes in Google Cloud) and has full independence in terms of choosing technologies and tools to use.

WHAT YOU’LL DO:

1. Conversion Rate Optimization (CRO)

• Testing Roadmap: Develop data driven hypothesis to optimize visitor journey and accelerate Website Conversions.
• Execute: Set-up high quality tests using tools like VWO, Optimizely, Google Optimize, etc. and monitor performance.
• Summarize: Package the outcomes, learnings, assessment and next steps to the stakeholders and management with clarity.
• User Research: Combine quantitative data with qualitative insights (GA4, Adobe Analytics, Hotjar, Microsoft Clarity, user interviews) to identify friction points in user journey, sign-up flow, etc.
• Cross-Functional Collaboration: Partner with Design and Engineering to ship high-impact landing pages and product-led growth (PLG) experiments.

2. Digital Analytics & Tag Management

• Architecture & Deployment: Lead the strategy and implementation of tracking via Google Tag Manager (GTM), ensuring data integrity across all digital touchpoints.
• Full-Funnel Tracking: Tie top-of-funnel behavior to lower-funnel outcomes (MQL, SQL, Trial Starts, and Retention).

3. Advanced BigQuery Data Management

• GA4 Bigquery : Own the GA4-to-BigQuery export. Work with Data Engineering team to ensure clean, complete and accurate data transmission from GA to BQ.
• Funnel Integration: Write SQL to merge digital behavior (web/app) with backend business data (CRM/Stripe) to map the complete "Visitor-to-paid-Customer" journey.
• Vizualization: Create sophisticated dashboards in Looker Studio, Tableau, or similar tools that track real-time experimentation impact.

4. Predictive Modeling & Conversion Science

• Propensity Modeling: Build and deploy predictive models to identify "high-intent" cohorts based on digital footprints.
• A/B Test Forecasting: Move beyond standard reporting by using Bayesian or Frequentist frameworks to predict the long-term impact of CRO experiments on MRR.

YOUR QUALIFICATIONS:

• UX principles – Strong understanding of user behavior, UX principles
• Web Analytics – A deep understanding that looks beyond signals to get to factors that is driving the behavior.
• Storytelling: Interpret data to tell a clear and consistent story.
• Data Governance: Clarity of data layer and standardized naming conventions to ensure the marketing and product teams are working with a single source of truth
• CRO – Experience with Web optimization tools like VWO, Google optimize, etc.
• Data Engineering (SQL/BQ): Expert-level SQL skills. Experience with BigQuery or scheduled queries to automate data transformations.
• Data Visualization: Mastery of Tableau, Looker
• Predictive Analytics: Foundational modelling experience
• Tag Management: Advanced GTM expertise, including Custom Templates, Data Layer pushes, and Server-Side tracking to mitigate signal loss (ITP/AD-blockers).

BENEFITS

• Competitive salaries
• Medical insurance and healthcare benefits for you and your family
• Fully paid premiums for life insurance
• Flexible hours and PTO
• Mental wellness platform subscription
• Gym reimbursement