Marketing Specialist - Work Remotely

Founded in 2020, Lavender is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our extraordinary team of 100+ talented and like-minded folks works remotely from across the United States, Canada and the Philippines to collaboratively increase access to high-quality, high-touch mental healthcare. Originality and creative instincts

If you're looking for a fast-paced, constantly evolving environment where your voice matters and you can truly have an impact creating high-quality, user-centric mental health services, we want to hear from you!

We strongly believe that diversity of experience, perspectives and background will lead to a better environment for our team and a better experience for our clients. We strongly encourage people of color and members of the LGBTQ+ community to apply.

We are looking for a Marketing Specialist to join our team. Reporting to the Marketing Director, the Marketing Specialist supports Lavender's lifecycle marketing efforts to sustainably generate business and increase brand loyalty. The Marketing Specialist is a detail-oriented email and SMS marketing professional with a passion for building smart, personalized customer journeys while keeping everything compliant. The role has the primary responsibility of driving the performance of our email, SMS and targeted marketing campaigns. This individual will drive creation, management and optimization of segmented marketing strategies to increase lead conversions, customer engagement, and retention. The ideal candidate is both a creative and analytical thinker with a passion for storytelling, design, and data-driven optimization.

Create and manage campaigns that guide customers through every stage, focusing on keeping them loyal and encouraging more engagement

Design, build, test and execute high-quality multi-channel marketing campaigns and automated workflows (email, SMS, push notifications) that align with business goals

Quality control across devices and channels

Analyze customer data to identify key segments based on behaviour, demographics, and lifecycle stage

Manage ESP and marketing automation tools and lead the roll-out of new tools in collaboration with IT and key stakeholders

Compile, monitor and analyze campaign performance, A/B testing and KPI tracking, providing actionable insights and reports and making data-driven improvements

Build reporting to better understand customer trends and segment behaviour

Contribute to our small and agile team, maintaining flexibility to work on other marketing projects

Bachelor's degree in marketing or communications or an equivalent combination of education and experience

• 3+ years of experience in email/SMS marketing, segmentation, or customer lifecycle marketing
• Passionate about writing, designing and consuming direct response content that captivates
• Care deeply about creating positive experiences with end users and customers at the heart to drive adoption and performance
• Proven track record in developing, implementing, and optimizing automated customer journeys across multiple channels that spark immediate action and deliver results
• Strong design skills, proficiency in building responsive HTML/MJML templates, managing e-mail fulfilment and deliverability
• Experience working with CRM and marketing automation platforms, with preference to Activecampaign
• Strong understanding of CPRA and email marketing best practices
• Robust digital marketing toolset with a deep understanding of customer acquisition and retention strategies
• Data-driven mindset with strong attention to detail, business acumen, and solid project management experience
• Google Analytics, Looker, or Tableau) and strong analytical skills with the ability to interpret data and translate findings into actionable strategies
• Self-starter who thrives in a dynamic, remote-first, startup environment
• Nurture ideas (inclusivity, diversity, equity, access & service)

Remote work

An international work environment that embraces diversity and inclusion

Be part of a growing startup where you have the opportunity to help shape the company

Lavender believes that nurturing an environment where diversity and inclusion can thrive is critical to our success. We are proud to be an equal opportunity employer and do not discriminate on the basis of any status protected by law, including race, colour, religion, sex, orientation, gender identity or expression, national origin, age, disability, or genetic information.