Paid Media Specialist

Company Overview:

As The Discovery and Conversion Company, we connect consumers with the world's leading brands through data-driven content and technology. We foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. You will join a collaborative, global team focused on scaling social and native media campaigns that drive measurable results.

Role and Responsibilities of Paid Media Specialist:

As a Paid Media Specialist, you will support the success and growth of our Make Money/Manage Money campaigns by executing campaign builds, monitoring performance, and assisting in optimizations to scale winning strategies. You will collaborate with senior media buyers, content creators, and analysts to drive performance across multiple platforms.

• Execute and manage social and native ad campaigns across platforms such as Meta, Pinterest, Taboola, and Outbrain.
• Monitor daily campaign performance metrics and implement optimizations to creative, bids, and placements.
• Partner with senior media buyers to launch new campaigns and expand existing campaigns while supporting strategic growth.
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results.
• Conduct competitor research and performance audits to identify new testing opportunities.
• Collaborate with Content and Paid Media teams to ensure timely campaign setup and asset delivery.
• Maintain campaign documentation and update performance trackers regularly to support team throughput.
• Occasionally monitor campaigns outside of standard work hours, as needed.

Required Skills and Experience of Paid Media Specialist:

• 3+ years of media buying experience with a focus on performance-driven results across social and native ad campaigns.
• Hands-on experience running campaigns on platforms such as Meta, Pinterest, Taboola, and Outbrain.
• Proven ability to monitor and optimize campaign performance using data.
• Strong attention to detail with a focus on executional excellence and task management.
• Ability to collaborate across functions and communicate clearly in a remote work environment.
• Positive attitude with a willingness to embrace change and adapt to evolving business or cross-functional needs.
• Passion for performance marketing and growth within the Make Money/Manage Money vertical, particularly FinanceBuzz.

Preferred Qualifications

• Experience facilitating creative testing and optimization for ad campaigns.
• Strong analytical thinking with the ability to translate ad metrics into actionable strategies.
• Curiosity to stay up-to-date on trends across platforms including YouTube Shorts, Instagram, and Facebook.
• Openness to feedback and coachability to grow into a more strategic buyer.

About Launch Potato

Launch Potato is committed to a diverse, inclusive, and equitable team culture. We value collaboration, innovation, and measurable impact. By joining Launch Potato, you will accelerate your career by owning outcomes, driving impact, and contributing to a high-performance global team. We are proud to be an Equal Employment Opportunity company and do not discriminate based on legally protected characteristics.