Updated: Jan 01, 2025 - The Communications Officer contributes to the development and implementation of strategic communication campaigns, ensuring alignment with the Faculty’s priorities. Plays a vital role in promoting academic research, leveraging appropriate channels to enhance recognition and impact. Supports various communication projects, staying informed on the latest marketing trends to deliver effective and up-to-date communication strategies.

A Review of Professional Skills and Functions for Communications Officer

1.

Communications Officer

Duties

• Article Writing: Write articles and relevant stories that matter in the current zeitgeist.
• Point of Contact: Act as the point of contact for both external and international Thales parties.
• Digital Media Creation: Create and deliver the best digital media for all digital platforms.
• Channel Management: Maintain and coordinate the digital internal and external/social channels, together with international colleagues.
• Project Coordination: Contribute to and/or lead integrated communications projects, working with other teams, external organizations, and suppliers to deliver objectives to a high standard and on time.
• Message Communication: Communicate effective, accurate, and consistent messages to internal and external audiences promptly.
• Content Creation: Produce excellent written materials including news articles, blogs, promotional copy, reports, and other communications.
• Engaging Content: Create and curate high-quality, engaging content for a range of digital and non-digital communication channels, including the intranet, websites, newsletters, events, and social media.
• Design Coordination: Coordinate and support the design and creation of documents, presentations, marketing materials, corporate publications, and digital media including infographics, photography, and videos.
• Performance Monitoring: Monitor, measure, and report on the results of communications activities, and make recommendations for future improvements.
• Marketing Research: Conduct marketing research, including competitor analysis, and surveys or focus groups with staff and customers.
• Trend Awareness: Keep up-to-date with new communications trends and techniques.
• Brand Champion: Be a champion for the Guinness brand, ensuring it is applied consistently and effectively across all communications.

2.

Communications Officer

Details

• Relationship Building: Build and maintain excellent working relationships with colleagues, senior managers, wider business teams, and external stakeholders.
• Administrative Support: Handle day-to-day admin, including responding to internal and external inquiries, mail merges, organizing and attending meetings, writing agendas and/or minutes, and updating communications databases.
• Mailbox Management: Monitor, respond to, and triage queries through the Faculty mailbox.
• Approval Management: Approve the release of communications to mailing lists.
• Newsletter Support: Assist in the creation of newsletters and other communications.
• Website and Social Media: Update the external-facing website and manage Faculty social media channels.
• Communication Tools: Use a variety of communication tools and techniques to efficiently and creatively deliver the Internal Communication strategy, online and in person.
• Event Management: Keep colleagues connected as we navigate hybrid working, including running virtual events.
• Intranet Rollout: Support the rollout of the new staff intranet and engage with colleagues to ensure a successful launch.
• Well-being Communication: Work closely with HR to communicate the well-being strategy, supporting colleagues through challenging times.
• Engagement Monitoring: Promote and monitor levels of engagement in the workplace EUA region.
• Portal Management: Assist in running the EUA Portal, checking, and uploading content.

3.

Communications Officer

Responsibilities

• Brand Value Enhancement: Assist in improving brand value in the EUA region by standardizing logo usage and ensuring adherence to corporate guidelines.
• Brand Personality: Contribute to the enhancement of the brand personality through targeted initiatives.
• Product Placement: Support brand promotion via product placement opportunities in films, games, and model creation.
• Story Collation: Collate and edit brand stories from the EUA region to support GHQ's external brand narratives.
• Press Release Management: Edit customer advisories, and global press releases, and create EUA-specific press releases and social media posts.
• Website and Media Management: Assist in managing the EUA website, ensuring accurate content publication, and