Digital Creator Strategy Lead

General Summary 

The Digital Creator Strategy Lead oversees influencer pipelines, UGC activations, and creator partnerships across LAIKA’s social media channels in support of its upcoming theatrical release for Wildwood. Working with internal and external teams, the Digital Creator Strategy Lead develops and implements creator-led strategies that align with LAIKA’s values to support the goals and pillars of the marketing plan for our upcoming theatrical release.  

*This will be a temporary 10-month position.

Job Functions 

• Lead creator and influencer research, evaluation, and global outreach to build a strategic pipeline aligned with the film’s audience, campaign pillars, and LAIKA brand values. 
• Maintain and manage budget for influencer and creator initiatives. 
• Integrate influencer content capture, edit cadence, and paid amplification into the global campaign calendar.
• Collaborate closely with social, publicity, media, and creative teams to ensure creator activations are integrated across all campaign beats.
• Work with the paid media team to optimize creator content for boosted and paid partner programs.
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