Purpose of the Role

Reporting to the Social Media Manager, the Social Media Content Specialist contributes to the creation, planning, publishing, and optimization of content across La Vie en Rose’s social platforms. This role enhances brand visibility by producing engaging content that aligns with marketing goals and the company’s identity. The specialist collaborates in developing and executing content strategy, monitors trends, and supports creative initiatives aimed at maximizing reach and engagement on social media.

Key Responsibilities

Actively contribute to the development and implementation of social media content strategy

Create, adapt, and optimize original and engaging content tailored to platforms, target audiences, and performance metrics

Manage content production for various social media initiatives and projects

Collaborate with content and creative teams to develop relevant and creative posts

Ensure consistency in tone, style, and messaging across all social platforms

Support UGC content strategy to strengthen community engagement

Work closely with stakeholders involved in daily social media management and influencer campaigns

Participate in event coverage and real-time content creation

Integrate and recommend AI tools to enhance the creative process, optimize visuals, and improve content production

Analyze content performance and provide actionable recommendations to optimize results

Monitor digital trends and social platform updates to propose new content ideas

Maintain effective communication and collaboration with internal teams

Your Profile

Creativity and Organization: You produce engaging content while following brand guidelines.

Communication and Team Spirit: You collaborate effectively with various stakeholders.

Autonomy and Organization: You manage multiple tasks and meet deadlines efficiently.

Curiosity and Trend Awareness: You stay up-to-date on social media trends and innovations.

Flexibility and Proactivity: You adapt easily to changing priorities and new challenges.

Requirements

Bachelor’s degree in Marketing, Communications, Media, or a related field

4-5 years of experience in social media or content creation

Retail and/or fashion experience is a plus

Strong understanding of social media best practices and trends

Proficiency with digital platforms and content management tools

Experience with Canva or similar design tools

Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)

Fluency in French and English, both spoken and written. (The candidate must be able to communicate with people outside Quebec)

Availability for occasional evening or weekend events

Permanent, full-time#Marketing