SEO & GEO Specialist

Simons was founded in 1840 by John Simons in Quebec City. Originally a dry goods store, the family company is known today for accessible and inspired fashion. It is committed to cultivating creativity and building meaningful relationships with its staff, partners, and clientele. The company cares about the environment and about the communities in which it does business. Simons is recognized as a fashion authority with an original shopping concept. Exclusive collections, emerging local and nationally recognized brands, and pieces by top designer names are all available under one roof in the store’s distinctive zones. In a context where search engines are undergoing a major transformation toward AI-powered environments, you will be responsible for driving the visibility and influence of our brand across both traditional search engines and generative engines. As an SEO & GEO Specialist, you will contribute to evolving our search optimization practices by integrating advanced approaches such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with the goal of positioning our brand as a trusted reference in responses generated by artificial intelligence and next-generation search engines. Key Responsibilities Define and execute the overall SEO strategy (technical, content, performance) Develop and deploy a GEO strategy to maximize brand presence in AI-generated responses Optimize content for answer engines (AEO): structure, clarity, and relevance Collaborate with content, design, and marketing teams to align SEO/GEO initiatives with business objectives Identify high-value keyword and conversational query opportunities Establish measurement frameworks to assess visibility in AI environments (e.g., citations, presence in responses) Define and implement a strategy for search visibility and citations with key partners and across social media platforms Monitor trends and advancements in search engines and generative technologies Train and support internal teams on SEO, AEO, and GEO best practices Desired Profile 3+ years of experience in SEO Bachelor’s degree in marketing, communications, or equivalent experience Strong understanding of search engines, algorithms, and ranking factors Demonstrated interest in generative AI technologies and their impact on digital marketing Solid knowledge of indexing, crawling, and web performance (Core Web Vitals) Experience in content strategy and semantic optimization Familiarity with structured data best practices Strong autonomy, curiosity, and adaptability in a fast-evolving environment Proficiency with SEO tools such as Google Search Console, SEMrush, Screaming Frog, etc. Asset: experience with SEO on the Shopify platform Benefits Available Telemedicine service and employee and family assistance program. Group insurance and RRSP plan with employer contribution. Up to 40% discount on purchases at Simons. And much more... At Simons, people are at the heart of all that we do. We pay special attention to the well-being of our employees and their families, highlighting important moments that mark their journey, including service anniversaries and significant life milestones. Creativity, community, and respect are an integral part of our DNA. We offer everyone the opportunity to build a career that’s suited to them, whether that’s at our stores, head office, or Campus in Quebec City. Proud to recognize our teams’ contributions, we provide competitive work conditions as well as a comprehensive and scalable range of benefits. We also promote flexibility and a welcoming, inclusive, and caring work environment, where everybody can reach their full potential. Take this opportunity to join our dedicated team and make a difference at a company where people are the top priority. Simons was founded in 1840 by John Simons in Quebec City. Originally a dry goods store, the family company is known today for accessible and inspired fashion. It is committed to cultivating creativity and building meaningful relationships with its staff, partners, and clientele. The company cares about the environment and about the communities in which it does business. Creativity, community, and our employees' well-being are embedded in our DNA. Find a career that's right for you in one of our stores, at our head office, or at our Campus in Quebec City. At Simons, we care about our employees and their families. We believe that even small gestures can have a huge impact. We offer flexibility, as well as generous salaries and benefits to our team, all in a warm and welcoming environment. See all our benefits. We are always looking for talent, apply now!