Data Scientist, Media Consultant
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Job Description
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.
Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.
We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU
About the role:
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media strategists, media buyers, and software engineers.
This role is on the “Buyer Science” team: a group of data scientists who specialize in media measurement, data analysis, experimental design, and campaign optimization. You’ll work hand-in-hand with Known’s media strategists, media channel experts, and directly with clients to elevate their media performance and drive real business value. You will also work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure media allocations are built scientifically. At the Consultant level, you’ll conduct analyses in service of campaign optimization, surface insights that go beyond media metrics to incorporate first party data, and help drive business strategy. You may find yourself working with our development team (Skeptic) to help productionalize deeper and more technical approaches to common media challenges. In many cases you would work with senior managers on the team and in some cases (especially over time) you would be expected to lead projects independently.
You would be expected to embrace your project management responsibilities, from defining key business objectives, to designing the measurement or analytical approach, to analyzing data, and presenting findings. You would also be expected to ensure that our clients have an amazing experience and reinforce our relationship with them as trusted and valued partners.
WHO YOU ARE AND WHAT YOU HAVE
- A degree from a well-regarded college or university. STEM degrees are preferred.
- 3+ years of hands-on experience doing quantitative analysis, statistical modeling, optimization and/or statistics. Experience utilizing Python and SQL.
- 1+ years of experience building data science software.
- Experience in strategy consulting, marketing and/or marketing research, with specific passion and background in technology and/or media. This should include examples of account / client management.
- Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platfor
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