SOCIAL MEDIA MANAGER RESPONSIBILITIES OVERALL

• Cultivate a career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve the company, job, and partners.
• Promote a “story first” approach in all we do.
• Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes.
• Stay up to date on current trends in the industries the agency represents.
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.
• Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
• Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
• Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.

KEY RESPONSIBILITIES

• People Management: Provides functional employee (EE) oversight and mentorship to all pod members.
• Operational Oversight: Review and approve pod strategies for the pod’s accounts, ensuring Influencer and Paid Social Team’s work is aligned with high-level brand goals.
• Retention & Attrition Management: Directly accountable for pod culture, motivation, and retention. Implements strategies to maintain a high-performing, consistent team.
• Performance Accountability: Responsible for hitting Partner KPIs and ensuring partner satisfaction across all partners on the pod.
• Partners Stewardship: Oversees and attends partner meetings.
• Quality Control: Acts as the final Approver before reporting, plans and other large deliverables are shared with the client.
• New Business: Responsible for the team’s new business goals, including but not limited to lead generation, strong campaign proposals, partner pitches and conversion.
• Partner On-Boarding/Transitions: Oversees or leads all new partner on-boardings and account team transitions.
• Account Recovery: Excels at account recovery and stability. Establish a response "plan" with recovery efforts to strengthen partner relationships.
• Team Coverage: Maintains team-wide operational continuity during periods of absence or transition.
• Marketing Growth at Kinship: Serve as Partner Account Lead.

PEOPLE & CULTURE RESPONSIBILITIES

• Team Culture & Motivation: Actively lead "Win Celebrations" and organize pod-building events to maintain morale. Create a safe space for the pod to share challenges, recovery strategies, and key takeaways.
• Developmental Coaching: Manage MyPaths and Flowers + Motivators initiatives to foster professional and personal development for junior staff.
• Workflow Training: Educate the pod on new process rollouts and guide implementation from introduction to execution. Responsible for all adoption of processes and platforms.
• Culture Initiatives: Organize happy hours, events, and in-person meet-ups to strengthen pod connections.
• Training & Onboarding: Support new process training, educating the pod on workflow improvements and essential tools.
• Employee Evaluations: Review and conduct employee evaluations and performance reviews.
• Creative Assessment: Assess creative portfolios and content calendars to evaluate social content quality and strategic alignment.

STRATEGY, CONTENT, ENGAGEMENT & PARTNER RESPONSIBILITIES

• Partner Communication/Support: Steps in for descalation, oversight and senior relationship support.
• Strategy Evolution: Oversee development of yearly marketing plans to meet partner goals. Challenge, evolve, and scale strategy across accounts.
• Performance Optimization: Reviews Team metrics and trackers against goals and platform analytics to support strategic planning and performance reviews. Works with Brand Strategist to develop specific strategic action plans to course-correct underperforming accounts.
• AI for Productivity: Implement and oversee the adoption of AI-driven workflow tools to streamline administrative tasks, summarize reporting, and team capacity tracking.
• A/B Testing Frameworks: Support the Brand Strategist’s A/B testing strategies when accounts are underperforming.
• Creative Oversight: Responsible for all team partners’ storytelling quality, engagement, and process efficiency.
• Engagement Audits: Lead reactive engagement audits.
• Proactive Tactics: Responsible for proactive engagement strategies, quality benchmarks and engagement targets for the entire team’s accounts.
• Innovation: As a pod, identify and forecast emerging trends and drive adoption of new strategic channels and tools.

REPORTING

• Performance Tracking: Responsible for entire pods’ insights, performance tracking and YTD goals.
• Stakeholder Reporting: Report performance insights and team progress to the Director/COO.
• Data Synthesis: Present high-level, data-informed insights to senior leadership and stakeholders.