The Social Media & Content Senior Manager is the strategic lead social media management and content creator for enterprise corporate brands, the professional brands of its leaders, and affiliated brands. A true storyteller, the Social Media & Content Manager must engage audiences, weaving and calendaring stories across multiple platforms in addition to developing, sourcing, and leveraging different types and forms of content across multiple media for use in paid and organic social channels. Tracks and optimizes the performance of social media presence based on analytics and performance based on KPIs. Ensures the brand presence, social feeds and the team stays ahead of the curve of the latest social media trends to improve the customer experience and leverage ongoing consumer involvement.

QUALIFICATIONS

• College degree in liberal arts, journalism, marketing, communications, or new media preferred
• 3-6 years of experience in social media and content marketing, preferably with time spent leading social media efforts and content creation for a brand or personality
• Strong understanding of social media (organic and paid) outlets and campaign management
• Great writer who can develop content in various lengths and formats that reflects brand guidelines
• Experience developing social imagery, photos and videos
• Demonstrated understanding of social community-building and social customer care
• Experience working with outside partners and vendors, including creative agencies
• Analytics-driven; tracks KPIs to ensure that goals are met
• Self-starter who can find and recommend solutions, and who has outstanding attention to detail and organization/program management skills
• Excellent oral communication skills with ability to present ideas and information clearly
• Collaborative team player able to integrate with a diverse team full of opinions and ideas
• Experience with the following programs: Canva, Adobe Creative Suite, SproutSocial, Hootsuite, Google Analytics, Wordpress, and AI-based tools and engines.