About the Role

We are looking for a driven and versatile Part-Time Marketing Executive to join our growing team. In this role, you will take ownership of our digital marketing efforts spanning search engine optimization, paid advertising, and social media while also bringing visual flair through graphic design skills. This is a fantastic opportunity for a marketing professional who loves wearing multiple hats and making a measurable impact.

Key Responsibilities:

SEO

• Plan and execute on-page and off-page SEO strategies to improve organic search rankings.
• Conduct regular keyword research, competitive analysis, and site audits.
• Collaborate with content teams to ensure all content is SEO-optimised.
• Monitor performance using tools such as Google Search Console, SEMrush, or Ahrefs.

PPC & Paid Advertising

• Create, manage, and optimise Google Ads and Meta Ads campaigns.
• Monitor budgets, bids, and performance metrics to maximise ROI.
• Produce regular reports on campaign performance with actionable insights.
• Conduct A/B testing on ad copy, creatives, and landing pages.

Social Media Marketing

• Develop and manage content calendars across platforms (Instagram, LinkedIn, Facebook, X/Twitter, etc.).
• Create engaging posts, stories, and short-form video content.
• Monitor trends, engage with the community, and respond to comments/messages.
• Analyse social media metrics and adjust strategies accordingly.

Graphic Design

(Preferred)

• Design visual assets for digital campaigns, social media, email marketing, and the website.
• Maintain brand consistency across all creative output.
• Use tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.

General Marketing

• Support email marketing campaigns including copywriting and performance tracking.
• Collaborate with internal stakeholders to align marketing efforts with business goals.
• Stay up to date with industry trends and emerging digital marketing practices.

Requirements

• Minimum

3 years

of hands-on experience in a digital marketing role.

• Proven expertise in SEO both technical and content-driven strategies.
• Demonstrable experience managing PPC campaigns on Google Ads and/or Meta Ads.
• Strong understanding of social media platforms and content best practices.
• Proficiency with analytics tools: Google Analytics 4, Google Search Console, Meta Business Suite.
• Excellent written and verbal communication skills.
• Strong attention to detail and an analytical, data-driven mindset.
• Ability to manage multiple projects independently within a part-time schedule.

Preferred Qualifications

• Experience in graphic design using Adobe Creative Suite or Canva.
• Familiarity with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo.
• Knowledge of basic HTML/CSS for website content updates.
• Experience with CMS platforms such as WordPress or Webflow.
• Relevant certifications: Google Ads, Google Analytics, HubSpot, Meta Blueprint.

What We Offer

• Flexible working hours designed around a part-time schedule.
• Hybrid or remote working options (role-dependent).
• A collaborative and supportive team environment.
• Opportunity to take full ownership of meaningful marketing campaigns.
• Competitive hourly/pro-rata compensation.