Lifecycle Marketing Manager (Retention & LTV Lead) - Contract, Maternity Leave

We’re looking for a Lifecycle Marketing Manager to own and scale retention as a core growth lever of the business. This role sits within the Growth team but operates with a clear mandate:

maximize customer lifetime value (LTV), repeat purchase rate, and long-term revenue

.

You will lead the strategy, execution, and optimization of our lifecycle ecosystem across email, SMS, and onsite—building systems that turn first-time buyers into repeat customers and repeat customers into loyal brand advocates.

This is not just a campaign execution role. You will be responsible for building a

best-in-class retention engine

—owning customer segmentation, lifecycle journeys, loyalty programs, and experimentation roadmaps that drive measurable impact on revenue and profitability.

You will work closely with Performance, Product, and Creative teams to ensure lifecycle is fully integrated into the broader growth strategy—unlocking incremental revenue through personalization, timing, and customer insight.

What You’ll Own

• Own and lead Jewlr’s lifecycle and retention strategy across email, SMS, and onsite channels, with clear accountability for

repeat rate, LTV, and retention revenue

• Design and optimize end-to-end customer journeys (welcome, post-purchase, replenishment, winback, VIP) to drive

second purchase conversion and long-term loyalty

• Retention & LTV Growth:

Own core retention KPIs including repeat purchase rate, purchase frequency, LTV, and lifecycle-attributed revenue

• Lifecycle Strategy:

Build and evolve end-to-end customer journeys (welcome, post-purchase, cross-sell, replenishment, winback, VIP) with a focus on

second purchase conversion and beyond

• Segmentation & Personalization: Develop advanced segmentation frameworks (RFM, lifecycle stages, predictive LTV) to deliver highly relevant, behavior-driven experiences
• Loyalty & Advocacy: Lead the strategy and optimization of loyalty, referral, and VIP programs to increase customer stickiness and long-term value
• Experimentation: Own a rigorous testing roadmap across offers, messaging, cadence, and channel mix to continuously improve retention metrics
• Revenue Optimization: Identify and execute opportunities to increase AOV, frequency, and cross-category purchasing through lifecycle channels
• Channel Ownership: Oversee execution across email, SMS, and onsite lifecycle touchpoints (Iterable, Attentive, etc.), ensuring best-in-class performance and deliverability
• Analytics & Insights: Build and leverage dashboards (Looker) to track cohort performance, retention curves, and lifecycle revenue contribution
• Cross-Functional Leadership: Partner with Performance Marketing to improve CAC:LTV efficiency, and with Product/Creative to enhance the end-to-end customer experience
• Tech & Vendor Strategy: Own lifecycle tools and vendor relationships, ensuring the stack supports personalization, automation, and scale

Who You Are

• 6+ years in Lifecycle, CRM, or Retention Marketing in a high-growth DTC environment
• Proven track record of driving measurable LTV and repeat revenue growth
• Strong operator + strategist: able to move from high-level retention strategy to hands-on execution
• Deep experience with segmentation, cohort analysis, and lifecycle experimentation
• Experience owning or scaling loyalty, referral, or VIP programs
• Highly analytical with the ability to translate data into clear actions and revenue impact
• Strong cross-functional collaborator who can influence Growth, Product, and Creative teams
• Comfortable owning outcomes, not just outputs

Nice to have

• Experience in gifting or high-SKU businesses
• Familiarity with HTML/CSS for email
• Experience with offline lifecycle channels (e.g., direct mail)

Pay Transparency The annual salary range for this role is $80k - $95k CAD

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

This is a Contract hybrid position based in Toronto.

This job posting is for a vacancy starting end of June 2026.

Jewlr is an equal opportunity employer that is committed to diversity and inclusion and providin