As a Marketing Content Specialist at Jade Global, you will play a crucial role in shaping the content strategy to drive pipeline growth and establish brand authority. Your responsibilities will include: - **Strategic Content Planning**: - Develop content strategies aligned with business objectives and pipeline targets. - Create quarterly and annual content roadmaps across service lines. - Build positioning documents, messaging frameworks, and narrative structures for key solutions and industries. - Design scalable content templates for various formats like case studies, whitepapers, blogs, pitch decks, etc. - Align content to buyer journey stages and support demand generation and ABM initiatives. - **Repurpose & Innovate**: - Leverage existing content to create new formats and campaign-ready assets. - Drive structured SEO strategy and competitive content analysis. - Repurpose webinars, events, customer stories, and sales materials into multi-format content. - Lead the responsible use of AI tools for research, drafting, and scaling content production. - **Net-New Content Creation**: - Develop original thought leadership content through structured SME interviews and industry research. - Produce enterprise-grade gated and ungated assets across various industry solutions. - Own and manage the master editorial calendar and collaborate with design and video teams for storytelling enhancement. - **Marketing Campaigns & Storytelling**: - Support service line-based marketing campaigns for lead generation and brand positioning. - Contribute to email campaigns, newsletters, executive communications, and video scripts. - Ensure campaign assets align with conversion goals and pipeline acceleration. - **Content Execution, Project & Team Management**: - Oversee end-to-end content execution across digital platforms. - Manage timelines, workflows, and stakeholder coordination. - Lead and mentor internal writers or external contributors to ensure quality and brand consistency. - Establish content production processes and approval workflows for efficiency. - **Data-Driven Insights & AI Enablement**: - Track and analyze performance across platforms. - Translate insights into actionable improvements for engagement and conversion. - Apply AI-driven content workflows to scale production while maintaining strategic oversight. - Continuously refine content based on analytics and buyer behavior. **Qualifications Required**: - Bachelors or Masters degree in B2B Communications, Marketing, or related field. - Minimum 8 years of experience in B2B tech content strategy with ownership of enterprise-level initiatives. - Proven experience in building positioning documents, messaging frameworks, and managing writers. - Proficiency in SEO tools, CMS platforms, and AI-enabled content workflows. - Strong storytelling skills and project management capabilities. Join Jade Global's Pune team as a senior B2B Tech Marketing Content Specialist and contribute to strengthening market positioning and supporting revenue growth through impactful content creation and strategy. As a Marketing Content Specialist at Jade Global, you will play a crucial role in shaping the content strategy to drive pipeline growth and establish brand authority. Your responsibilities will include: - **Strategic Content Planning**: - Develop content strategies aligned with business objectives and pipeline targets. - Create quarterly and annual content roadmaps across service lines. - Build positioning documents, messaging frameworks, and narrative structures for key solutions and industries. - Design scalable content templates for various formats like case studies, whitepapers, blogs, pitch decks, etc. - Align content to buyer journey stages and support demand generation and ABM initiatives. - **Repurpose & Innovate**: - Leverage existing content to create new formats and campaign-ready assets. - Drive structured SEO strategy and competitive content analysis. - Repurpose webinars, events, customer stories, and sales materials into multi-format content. - Lead the responsible use of AI tools for research, drafting, and scaling content production. - **Net-New Content Creation**: - Develop original thought leadership content through structured SME interviews and industry research. - Produce enterprise-grade gated and ungated assets across various industry solutions. - Own and manage the master editorial calendar and collaborate with design and video teams for storytelling enhancement. - **Marketing Campaigns & Storytelling**: - Support service line-based marketing campaigns for lead generation and brand positioning. - Contribute to email campaigns, newsletters, executive communications, and video scripts. - Ensure campaign assets align with conversion goals and pipeline acceleration. - **Content Execution, Project & Team Management**: - Oversee end-to-end content execution across digital pl