Specialist - PR & Brand Communications

About Ionic Wealth

Ionic Wealth (Angel One Group) is a wealth management firm built for India's HNI and UHNI families. We combine deep advisory expertise with technology to deliver a modern private wealth experience. We're in high-growth mode and building a brand that earns trust in a category where trust is everything.

About the Role

You will own how Ionic shows up in the press, in industry conversations, and in the minds of India's wealthiest families. This is a builder role: you'll create our media relations engine from the ground up, shape our executive and brand narrative, and make sure Ionic is in every story that matters in Indian wealth management.

The role starts with PR and brand communications, but is designed to grow into broader communication ownership for someone who delivers.

What You'll Do

• Media relations: Build and own relationships with journalists across business, personal finance, and wealth beats. Ensure Ionic is a default voice in wealth management coverage.
• Narrative and positioning: Develop the company narrative, key message house, and POV pipeline. Translate business milestones (AUM, product launches, hires) into stories the press wants to tell.
• Executive visibility: Build thought leadership programs for founders and senior leaders, including bylines, speaking slots, podcasts, and industry forums.
• Launch communications: Lead PR for product and campaign launches, working closely with brand, content, and performance teams to land integrated moments.
• Agency management: Brief, manage, and hold PR agency partners accountable to outcomes, not activity reports.
• Crisis and reputation: Build response protocols and act as first line on sensitive or reactive media situations, in coordination with compliance and legal.
• Awards and rankings: Own submissions for industry awards, league tables, and credibility markers that matter to HNI clients.
• Measurement: Track share of voice, message pull-through, and coverage quality. Report what's working and what isn't.

Where This Role Can Grow

Do the core job well and your scope expands. We'd rather give more ownership to someone who has earned trust than hire around them. Based on performance, you'll take on:

• Client events and engagement: Own the strategy and calendar for HNI and UHNI client experiences across Mumbai, Bengaluru, and Delhi.
• Brand Campaign, website and app communication: Own the voice and messaging across our digital surfaces.

What We're Looking For

• 6-9 years in PR and corporate communications, ideally spanning both agency and in-house
• BFSI, fintech, or wealth/asset management experience strongly preferred; you understand SEBI-regulated communication constraints
• Existing relationships with business and personal finance journalists in India
• Sharp writer who can turn complex financial products into clear, credible stories
• Comfortable working with founders and senior stakeholders; high judgment on what to say and when
• Bias for ownership: you'll have agency support, but the narrative is yours

Nice to Have

• Experience positioning premium or luxury brands for affluent audiences
• Familiarity with founder-led content and LinkedIn-first thought leadership
• Exposure to crisis comms in regulated industries

Location: Mumbai

Reports to: Lead - Brand & Communication

Team: Marketing