Senior Marketing Manager, Email Strategy

Lead customer campaign strategy as a Senior Marketing Manager. This role focuses on email communications, developing content, and enhancing customer engagement and retention through strategic execution.

As a Senior Marketing Manager, you will drive the end-to-end lifecycle of email campaigns while collaborating with content, design, product, and sales teams. Your primary focus will be leveraging email marketing and automation skills while developing detailed journey maps. The role requires creativity, analytical thinking, and an ability to manage complex campaigns effectively.

Key Responsibilities:

• Develop strategy for customer email communications
• Build detailed customer journey maps for segment targeting
• Design communication frameworks connecting content to objectives
• Manage end-to-end email campaigns via Salesforce Marketing Cloud
• Execute A/B testing programs to optimize performance

Requirements

• 7-10 years of experience in campaign strategy and management
• Hands-on experience with Salesforce Marketing Cloud
• Strong data-driven approach and A/B testing background
• Proven skills in managing complex content calendars
• Exceptional collaboration skills in cross-functional teams

Leverage your email marketing experience to enhance engagement and retention in Info-Tech Research Group’s innovative campaigns.

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